National Acct Sr Director GPO Oncology

National Acct Sr Director GPO Oncology

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

As the Sr. Director, GPOs & National Accounts, you serve as the primary contact for a select set of Group Purchasing Organizations (GPOs) in Urology, Oncology, and/or Hospital sectors. You are accountable for negotiating, executing, and maintaining contracts, rebates, and administration fees for Bayer’s portfolio of oncology products. Your role involves providing critical input into the strategic customer planning process, including contract strategy, marketing services, and field activation. You will lead impactful preparation and execution of C-Suite leadership meetings, business reviews, and select GPO meetings and marketing activities. You are responsible for developing and executing a cross-functional national account strategy for select strategic accounts, acting as the main point of contact for national account leadership.

YOUR TASKS AND RESPONSIBILITIES

• Craft and execute customer strategy and business development for Group Purchasing Organizations;
• Deliver and maintain profitable access to national oncology and hospital group purchasing organizations;
• Establish and maintain Bayer’s position as a premier partner with all GPOs;
• Drive optimal investments for all products in Bayer’s Oncology portfolio;
• Develop and execute product launch strategies, including access and uptake in key accounts;
• Identify new business development opportunities such as startup GPOs or hospital outpatient GPOs;
• Develop deep, enduring relationships with key national GPO executives and key decision-makers;
• Design and execute impactful joint business planning sessions, performance reviews, and executive leadership meetings to manage performance and identify strategic opportunities for Bayer’s product portfolio;
• Design and execute select meetings, events, and marketing service activities in collaboration with the Product & Pipeline team;
• Meet all deadlines for new contracts, pricing and rebate amendments, CDAs, MSAs, and SOWs;
• Develop and execute strategy for national accounts, identifying opportunities for mutual benefit rooted in customer needs for a select set of national accounts;
• Cultivate and maintain relationships with key contacts at target accounts and plan and lead impactful business reviews and executive leadership meetings;
• Drive appropriate placement of Bayer products on protocols and pathways;
• Be the ‘voice of the customer’ to internal teams and ensure coordination and alignment in strategic planning and execution;
• Drive strategic insights into GPO contracting strategy, key market service initiatives, and field activation plans;
• Analyze and communicate competitive contract/positioning information;
• Engage in brand planning process with marketing squads to strategically integrate GPO offerings and identify new opportunities;
• Lead account coordination with all internal stakeholders including brand squad leads, internal contracting, channel marketing, market access, and pricing teams to pull through customer strategies to GPOs;
• Strategically plan and align with channel distribution team to ensure favorable positioning, market access, and appropriate customer initiatives;
• Determine and align data requirements with target GPOs;
• Enable flow of field-based channel insights internally to better understand market dynamics and competitive trends that could impact profitable access;
• Identify and implement continuous improvement efforts and knowledge sharing initiatives among account teams to emphasize and disseminate best practices.

Key Working Relations:

• VP, Oncology Customer Engagement;
• VP, Prostate Marketing;
• Oncology Sr Area General Managers;
• Director of Contracting;
• Product & Portfolio Team: including Oncology Brand Leads, Market Access;
• Medical Team;
• RAD;
• Field Reimbursement Team;
• C-Suite National GPOs and National Accounts,

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• 5+ years related work experience in sales and/or account management in the pharmaceutical industry.

Preferred Qualifications:

• MBA;
• 10+ years managed markets experience with demonstrated success;
• 7+ years GPO experience;
• Experience executing market access strategies for national accounts, and exposure to contract development and negotiations.

This posting will be available for application until at least June 30th 2025.