National Sales Manager - Primary Care

Position Summary

We are seeking an experienced National Sales Manager to lead and develop a high-performing Primary Care sales organization focused on accelerating commercial growth and expanding market adoption. This leader will be responsible for developing sales strategy, coaching and mentoring a geographically dispersed team, identifying market opportunities, and building relationships with large physician organizations and key stakeholders across the Primary Care landscape.

The ideal candidate is an accomplished sales leader with deep Primary Care experience, a strong understanding of the national healthcare market, and a proven ability to build, lead, and grow successful regional sales teams.

Key Responsibilities

• Lead, coach, and develop a regional Primary Care sales team to consistently exceed revenue and business objectives.


• Develop and execute strategic regional business plans that drive market penetration and sustainable growth.


• Leverage extensive knowledge of the national Primary Care landscape to identify high-value opportunities and prioritize target accounts.


• Build relationships with large physician groups, integrated delivery networks (IDNs), and other key healthcare organizations.


• Identify key decision-makers within major Primary Care organizations and develop strategies to effectively position the company's technology and solutions.


• Provide ongoing coaching, performance management, and professional development to direct reports.


• Collaborate cross-functionally with Marketing, Clinical, Market Access, and Executive Leadership to align commercial strategies and optimize customer engagement.


• Analyze market trends, competitive activity, and customer insights to refine sales strategies and maximize growth opportunities.


• Foster a culture of accountability, collaboration, and high performance.

Qualifications

• Bachelor's degree required; advanced degree preferred.


• Significant medical device, diagnostics, healthcare technology, or healthcare services sales leadership experience.


• Demonstrated success leading regional sales teams within the Primary Care market.


• Strong understanding of the national Primary Care landscape, including:
  
  
  
  • Large physician groups
  
  
  • Health systems and integrated delivery networks
  
  
  • Key decision-makers and referral pathways
  
  
  • Strategic approaches to market expansion
  
  
  
  


• Proven track record of consistently achieving or exceeding sales objectives through effective leadership and execution.


• Experience developing strategic territory and account plans across large geographic regions.


• Excellent leadership, coaching, communication, and presentation skills.


• Ability to influence executive stakeholders both internally and externally.

Preferred Experience

• Previous Regional Sales Manager, Regional Director, Area Vice President, or similar field leadership experience.


• Demonstrated success managing geographically dispersed sales teams.


• Experience launching or expanding innovative healthcare technologies into Primary Care.


• History of successfully hiring, developing, and retaining high-performing sales professionals.

Preferred Location

Candidates located in the Midwest or Southern United States are strongly preferred. Ideal locations align with the current team's footprint, which includes much of the Southern U.S., including states such as Florida, Georgia, Texas, Arizona, and California.

Travel

• Ability to travel throughout the assigned region as needed (approximately 40–60%) to support customer engagement, field coaching, and business development.

What Success Looks Like

The successful candidate will bring strategic vision, strong commercial leadership, and deep Primary Care expertise to help accelerate growth, develop top-performing talent, and expand relationships with key healthcare organizations across the region.