National Trade Marketing Manager

Madison, WI (Octopi) | Chicago Area considered | Marketing | Full-Time

About Asahi Beer USA

 Asahi Beer USA is a premium beverage business headquartered in the U.S., with a focus on building and expanding a portfolio of super premium brands including Asahi Super Dry and Twisted Shotz. As part of Asahi Europe & International, the global arm of Asahi Group Holdings, the U.S. team plays a strategic role in shaping the future of Asahi’s international portfolio through consumer-led innovation and agile market execution. With access to global brands, insights, and capabilities, and supported by Octopi Brewing— a leading production facility based in Wisconsin — Asahi Beer USA combines local agility with global scale to deliver high-quality, distinctive products to U.S. consumers and drive growth across the RTD and beer categories. 

About the Role

This is a high-impact seat at the intersection of Brand, Sales, and Distributors. The National Trade Marketing Manager owns the strategy and execution that turns brand ambition into real results at retail — from POS and BTL programs to Buying Window governance and in-market ROI. If you thrive in a calendar-driven, deadline-led environment and love seeing your work show up on shelves, this role is for you.

What You'll Do

• Own national trade marketing strategy across our Beer & RTD portfolio
• Lead POS, BTL programs, and execution toolkits from brief to in-market
• Drive Buying Window governance and hold agencies and partners accountable to timelines
• Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
• Own ROI analysis and share performance insights back to Brand and leadership
• Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies

Travel

This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.

Compensation & Benefits

• Base Salary: $120,000 – $140,000 annually (salaried/exempt)
• Health, dental, and vision insurance
• Paid time off & 9 paid holidays
• 401(k) with company match
• And more

We are an equal opportunity employer. All offers are contingent upon successful completion of a background check.

• 6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol
• Deep understanding of the U.S. three-tier system and how distributors operate
• A track record of translating brand strategy into below-the-line programs that actually execute
• Hands-on experience managing POS, promotions, trade toolkits, and execution calendars
• Strong commercial instincts and ownership mentality around program performance and ROI