New Business Director

Job Title: New Business / Commercial Director – NewGen US
Location: New York, NY or Los Angeles, CA
Hybrid Schedule: Tuesday, Wednesday, and Thursday in office. Los Angeles-based candidates will initially be fully remote.
Salary: $150,000 base + highly attractive performance-based commission structure

About NewGen

NewGen is a global social creative and creator agency made up of 100+ talented team members worldwide, with offices in London (UK), Manchester (UK), Paris (France), and New York (USA).

We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.

We are not a traditional advertising agency. We live social, move at the speed of culture, and build strategies designed to perform where people actually spend their time — feeds, fandoms, communities, and comment sections.

The Role

We are seeking a New Business / Commercial Director with a proven track record of securing and scaling multi-million dollar contracts within the influencer marketing and social landscape.

This is a senior commercial leadership role responsible for driving agency growth, building high-value client relationships, and positioning NewGen as the go-to partner for brands seeking social-first creativity and creator expertise.

You will lead new business development and commercial strategy, identifying opportunities across social, influencer, and creator campaigns. You will own the full sales cycle — from prospecting and pitching through negotiation and contract closure — while partnering closely with agency leadership to shape growth trajectory and market positioning.

This role requires deep fluency in the social and influencer ecosystem, strong senior-level relationships, and the strategic ability to translate cultural trends and platform dynamics into compelling commercial opportunities.

Key Responsibilities

Drive New Business Growth

• Lead and own new business pipeline development, consistently identifying and securing multi-million dollar opportunities


• Build and execute strategically driven new business and marketing plans


• Develop and maintain relationships with senior marketing decision-makers across brands, holding companies, and in-house teams


• Prospect, qualify, and convert high-value leads across social, influencer, and creator marketing


• Manage the full sales cycle from outreach through negotiation and contract closure

Collaborate on Pitches & Commercial Strategy

• Act as commercial lead on new business pitches


• Partner with strategy, creative, influencer, and account teams to develop winning proposals


• Present confidently to C-suite and senior marketing stakeholders


• Develop pricing strategies, scopes of work, and contract terms


• Negotiate complex multi-year, multi-market agreements

Market Intelligence & Positioning

• Maintain deep knowledge of the social and influencer landscape


• Identify white space opportunities and emerging verticals


• Build thought leadership through industry events and partnerships


• Stay ahead of platform shifts and creator economy trends

Cross-Functional Partnership

• Partner with leadership to shape growth strategy and revenue targets


• Ensure pitch quality and strategic coherence


• Support smooth onboarding and handoff of new clients


• Contribute to agency positioning and go-to-market initiatives

Relationship Management & Business Development

• Build and nurture long-term relationships with brand decision-makers and procurement teams


• Maintain active presence within key industry networks


• Identify partnership opportunities with complementary agencies and platforms


• Act as a senior ambassador for NewGen externally

Qualifications

• 8+ years of experience in new business, business development, or commercial leadership within social, influencer, and/or creator marketing agencies


• Proven track record securing multi-million dollar contracts


• Deep understanding of the influencer, creator, and social media landscape


• Strong existing relationships with senior marketing stakeholders


• Experience leading complex, multi-stakeholder pitches and negotiations


• Strong commercial acumen (pricing, deal structuring, contract terms)


• Excellent presentation and communication skills


• Strategic thinker with strong market awareness


• Self-starter with a hunter mentality


• Comfortable in a fast-paced, entrepreneurial agency environment


• True social and creator fluency

Bonus Qualifications

• Knowledge of gaming or emerging creator economy verticals


• Experience building new agency capabilities or service offerings


• Strong network within the events and marketing community

What We Value at NewGen

• Energy – You bring ideas and momentum


• Quality – You care deeply about the work


• Collaboration – No egos, just smart people building together


• Creativity – You think in ideas, not formats


• Partnership – You show up as a true partner

Benefits

• 30 days holiday (excluding Federal Holidays)
  
  
  
  • Includes up to 10 non-contractual reset days (per Reset Policy)
  
  
  
  


• Birthday leave (additional paid day off)


• Year-end holiday shutdown (annual leave may be reserved; discretionary leave may be granted)


• Health Care Plan (Medical, Dental & Vision)


• Retirement Plan (401k, IRA)


• Paid Time Off (Sick & Public Holidays)


• Family Leave (Maternity & Paternity)


• Training & Development opportunities