New Car Sales Manager-Baker Automotive

About Baker Automotive

Baker Automotive Group, a rapidly growing, performance-driven organization with multiple locations across West Michigan. We’re committed to creating an exceptional customer experience while developing a winning team culture that values leadership, accountability, and results.

We are currently seeking a New Car Sales Manager — a proven leader who can drive volume, maximize gross, and build a high-performing sales team.

Key Responsibilities

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  Lead, coach, and motivate the new car sales team to exceed volume and gross profit goals.

  
  


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  Manage all aspects of new vehicle operations, including inventory, pricing, and sales process execution.

  
  


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  Partner with F&I and Service Managers to maximize total dealership profitability.

  
  


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  Oversee GM program compliance, ordering, allocation, and digital retailing initiatives.

  
  


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  Monitor performance metrics including closing ratios, PVR, CSI, and lead response.

  
  


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  Conduct daily sales meetings, one-on-ones, and ongoing staff development.

  
  


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  Ensure an exceptional guest experience through strong communication and follow-up practices.

  
  


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  Collaborate with marketing to drive traffic through campaigns, events, and online engagement.

  
  

Qualifications

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  Minimum 1 years of automotive sales management experience (GM experience preferred).

  
  


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  Proven record of hitting and exceeding sales and gross profit targets.

  
  


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  Strong leadership, coaching, and communication skills.

  
  


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  Working knowledge of CRM systems, vAuto, and GM dealer tools.

  
  


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  Ability to thrive in a fast-paced, team-oriented environment.

  
  


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  Valid driver’s license and clean driving record required.

  
  

What We Offer

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  Competitive base salary plus commission and performance bonuses.

  
  


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  Full benefits package (medical, dental, vision, 401k).

  
  


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  Paid time off and training/development opportunities.

  
  


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  Supportive leadership and career growth within a respected local dealer group.

  
  


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  A strong culture built on teamwork, accountability, and performance.

  
  

Ready to lead one of West Michigan’s top GM dealerships?