New Media Strategist

Stephens College is seeking a creative, detail-oriented New Media Strategist to join our Marketing Team. The ideal candidate will support storytelling efforts via web content, social media, email campaigns, and multimedia assets. Collaborating across departments, you will help define voice and messaging that reflects the College’s mission that resonates with a diverse audience. 

Primary Responsibilities: 

• Develop and publish engaging content across platforms—website, blog, social media, email campaigns, and digital newsletters. 
• Edit and maintain the Stephens College website, ensuring content is accurate, up to date, and aligned with brand and accessibility standards. 
• Perform keyword research and optimize content following SEO guidelines to boost visibility. 
• Collaborate with faculty, staff and student contributors to develop and refine content, including visuals, videos, and infographics aligned with strategic institutional goals. 
• Coordinate and maintain a content calendar to ensure consistent output and timely delivery. 
• Edit and proofread content for clarity, tone, style, accuracy and adherence to institutional style and brand guidelines. 
• Monitor content performance using analytics (e.g., Google Analytics, social media metrics), track engagement and conversion rates, and refine strategy based on insights. 
• Stay current on digital marketing trends, higher education communications best practices, and emerging content tools. 

Required Qualifications: 

• Bachelor's degree in marketing, communications, journalism, English, or related field.  
• Two to four years of professional experience in content creation, preferably in higher education, nonprofit, or marketing agency settings.  
• Proven writing and editing skills; portfolio or published work required.  
• Experience in content management systems (e.g., WordPress), email platforms, and social media management tools.  
• Strong understanding of SEO principles, web writing best practices, and digital storytelling.  
• Comfortable using analytics tools to evaluate content effectiveness and recommend improvements.  
• Excellent organizational and time-management skills; ability to manage multiple projects and deadlines.  
• Experience producing multimedia content (videos, graphics, infographics) is a plus.  

Preferred Qualifications: 

• Familiarity with higher education branding and student-focused content. 
• Ability to adapt tone and messaging for different audiences—including prospective and current students, alumni, donors, and internal stakeholders. 
• Collaborative mindset to work cross-functionally with Enrollment Management, Communications, and Design teams. 
• Experience with Adobe Creative Suite, Canva, or basic video-editing software. 

What You will Bring: 

• A passion for storytelling and a desire to elevate Stephens College’s brand through narrative. 
• Detail-oriented craftsmanship in editing and proofreading. 
• Strategic thinking with a data-informed approach to content. 
• Flexibility, adaptability, and willingness to wear multiple hats in a dynamic marketing environment. 

Why Stephens College? 

• Be part of a small, agile team that values creativity, clarity, and collaboration 
• Contribute to marketing efforts for one of the oldest women’s colleges in the U.S., with a commitment to inclusivity and innovation   

Founded in 1833, Stephens College is the second-oldest women's college in the United States, dedicated to providing innovative, experiential, and career-focused education across various disciplines. Located in Columbia, Missouri, Stephens College continues to be a leader in women's education, fostering a community where students are empowered to lead, innovate, and excel. The college also provides flexible, co-educational master’s degrees and certificates for working professionals, and is home to the co-educational Conservatory for the Performing Arts at Stephens College.

Ranked (over and over again) as one of the best college towns in America, Columbia, Missouri, is home to 36,000+ college students and 118,000 residents. Columbia — conveniently located approximately 100 miles from both Kansas City and St. Louis — has it all: big-time college sports, film, music and arts festivals, a high-energy arts community, amazing recreation, and a great downtown with lots of places to eat, shop, snack and check out the latest bands. The Columbia community offers outstanding health care options, as well as excellent educational opportunities for every level of student (including our own Children’s School).

Be a part of this amazing community of innovative thinkers, doers and dreamers.

Stephens is an Equal Opportunity Employer and will recruit and employ qualified personnel without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, or status as a veteran.