Online Reputation Management Director

Job Title: Online Reputation Management Director  

Employment Type: Full-Time, 40 hours/week 

Reports to: SVP of Brand Marketing  

FLSA Status: Exempt  

Position Type: In-Person 

Who We Are 

Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest-growing organizations in the country, Life Surge exists to inspire, train, and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.   

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity 

The Online Reputation Management Director leads the strategic oversight of the company’s digital image—monitoring, shaping, and enhancing how the brand is perceived across all online platforms. This role collaborates with PR, digital marketing, SEO, analytics, crisis response, and team leadership to ensure a strong, positive online reputation.  

This is a unique opportunity to join a fast-growing startup on a mission to transform lives through faith-based financial and business education – while helping to shape the reputation of a future household name.   

Responsibilities:  

• Strategic Reputation Leadership  
  Develop and execute an integrated ORM strategy that strengthens brand perception, controls negative narratives, and amplifies positive stories online.  

• Advanced Monitoring & Analytics  
  Oversee tools (e.g., Brandwatch, Mention, SproutSocial) to track brand mentions, sentiment, and review trends; deliver regular insights and make data-driven recommendations.  

• Crisis Management & Issue Resolution  
  Lead response efforts to negative content or PR crises online—ensuring issues are addressed promptly, ethically, and in alignment with corporate values.  

• Content Strategy & POSITIVE SEO  
  Collaborate with marketing and PR to create and publish high-quality, SEO-optimized content (blogs, press releases, testimonials, FAQs) that elevates search visibility and reinforces the brand narrative.  

• Review & Ratings Optimization  
  Manage review generation initiatives (e.g., Google, Yelp, industry-specific sites), respond to user feedback professionally, and improve overall ratings.  

• Cross-Functional Collaboration  
  Partner with legal, communications, customer service, and product teams to preempt digital issues and enforce SOPs that uphold brand reputation.  

• Team Leadership & Training  
  Supervise a team of ORM specialists or managers; define standards, provide mentorship, and ensure consistent application of ORM best practices. 

Qualifications: 

• Bachelor’s degree in Marketing, Digital Marketing, Communications, PR, or related field.   

• 7+ years of progressive experience in digital marketing, PR, or ORM roles, including 2+ years in leadership.   

• Proficient with ORM tools such as Sprout Social, Mention, Brand24, etc.   

• Strong command of SEO, content marketing, analytics, and crisis communications.  

• Exceptional writing, communication, problem-solving, and interpersonal skills.  

• Experience managing cross-functional teams and navigating crisis scenarios.  

• Strategic thinker with strong attention to detail and ability to act quickly under pressure. 

Job Benefits:  

• Health, Dental, Vision, Life, Holiday, and Paid Time Off.  

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  

• High-level performers, disciplined, and self-motivated people will do very well in this environment. 

Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.