Organic Growth Manager

As the Organic Growth Manager, you will be responsible for building and scaling OX’s organic acquisition engine. You’ll own organic acquisition end-to-end: finding demand, creating/launching pages and content that win it, and running fast experiments across SEO + LLM discovery (ChatGPT / Perplexity / Gemini), community, and distribution. This is not a “keep the site healthy” role, it’s a growth role measured on pipeline impact.

What you’ll do:

• Build an organic growth engine: keyword → angle → asset → distribution → links → conversion.
• Run weekly experiments (programmatic SEO, new landing page formats, refreshes, internal linking, “topic clusters,” comparison pages, alternative pages, integration pages, templates, etc.).
• Own AI SEO / LLM discovery: optimize content to be referenced in AI answers (structure, citations, entity coverage, FAQs, comparisons, definitions, “best practices,” etc.).
• Turn product/research into high-leverage organic assets (benchmarks, data reports, vulnerability writeups, checklists, templates).
• Drive distribution + link acquisition through partnerships, communities, founder/exec channels, newsletters, PR hooks, and “link-worthy” assets.
• Build and maintain the organic roadmap (opportunity sizing, prioritization, velocity).
• Collaborate closely with PMM/content/design/devrel to ship assets fast and iterate.
• Instrument performance: dashboards, cohort analysis, conversion tracking, assisted pipeline.

What success looks like:

• Organic traffic growth to ICP pages (not vanity traffic).
• Increase in qualified demo/signups and pipeline influenced by organic.
• More rankings for high-intent categories (alternatives, comparisons, “best X for Y”, templates).
• Increased visibility / citations in LLM answers for your core categories.

Faster content velocity + measurable lift from experiments.

What we’re looking for:

• 4–6 years in organic growth / SEO / content-led growth for B2B SaaS (bonus: security/devtools).
• Proven ability to ship growth experiments and explain results with clarity.
• Strong content instincts: positioning, narrative, and “what will earn clicks + trust.”
• Comfort with lightweight technical concepts (indexing, CWV basics, schema, internal linking) — but you don’t need to be an engineer.
• High ownership + speed: you can go from idea → live test → learn in days, not weeks.
• Data literacy (GA4/Search Console/Ahrefs or similar + basic attribution thinking).

Nice to have:

• Programmatic SEO experience (templates, scalable page systems).
• Experience with AI search/LLM optimization strategies.
• Cybersecurity/AppSec vocabulary and buyer journey familiarity.
• Community distribution (Reddit, Hacker News, LinkedIn, Slack communities).