Organic Social Media Associate

Position Overview

Tuckernuck is looking for an Organic Social Media Associate to join our growing Marketing team. This person will be responsible for supporting the Marketing team in executing and evolving Tuckernuck’s organic social media presence across platforms, helping to grow and engage our community through thoughtful, trend-aware, and brand-first content.

The Organic Social Media Associate should be enthusiastic about identifying and creating engaging content ideas and supporting day-to-day social execution. This role requires a creative, detail-oriented thinker who collaborates well across teams and understands how to maximize engagement through platform-native storytelling. Experience and a passion for retail, fashion, and social media is essential. This position reports to Bess Eastman, Growth Marketing Manager.

Core Responsibilities

• Support the Growth Marketing team in executing Tuckernuck’s organic social media strategy across Instagram, TikTok, Pinterest and emerging platforms.


• Assist in planning, scheduling, and publishing daily organic social content, ensuring alignment with brand priorities, campaigns, and key product launches.


• Monitor social trends, conversations, and platform updates to identify opportunities for timely, relevant content.


• Collaborate with internal teams (Creative, Merchandising, Private Label, and E-commerce) to understand product priorities, launches, and storytelling opportunities.


• Assist in developing social content concepts, captions, and creative briefs that align with brand voice and seasonal messaging.


• Manage social media assets and ensure timely organization and sharing across teams.


• Engage with the Tuckernuck community through comments, messages, and interactions, helping to foster an authentic and engaged audience.


• Track and assist in reporting on organic social performance, including engagement, growth, and content insights.


• Analyze performance data to identify trends and inform future content decisions.


• Support social activations, in-store moments, and brand events through real-time content capture and posting.


• Assist with daily team operations, including scheduling, asset management, content calendars, and cross-functional coordination.

Minimum Qualifications

• 2-4 years of relevant experience


• Bachelor’s degree in a relevant field

Knowledge / Skills / Abilities

• Experience managing or supporting organic social media accounts


• Passion for social media, with an intuitive sense for emerging trends and platform best practices


• Strong understanding of social media analytics, engagement metrics, and content performance


• Exceptional written and verbal communication skills with an eye for brand voice and storytelling 


• Highly organized with strong attention to detail and ability to manage multiple deadlines


• Ability to collaborate cross-functionally with internal teams and external partners


• Action-oriented self-starter who thrives in a fast-paced, high-growth environment


• Entrepreneurial spirit with a desire to learn and contribute new ideas


• Energetic, kind, sincere, and positive attitude


• Interest in using data and insights to inform creative decisions


• Experience with social scheduling and analytics tools is a plus


• Experience capturing or editing social-first content is a plus


• Retail or fashion experience is a plus

Compensation 

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $60,000-$75,000; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, day care coverage, a generous employee discount, and other great perks. 

Core Values

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

• Teamwork Makes the Dream Work

• Find the Fun

• Stay Authentic

• Respect

• Entrepreneurial Spirit

• Start Strong & Finish Strong

• Have Courage

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.