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Organic Social Media Manager

Job Description - Organic Social Media Manager

Title: Organic Social Media Manager


About NexGen Steel


NexGen Steel is a forward-thinking company reshaping how steel is used, manufactured, and marketed in modern construction and development. We focus on innovation, efficiency, and long-term impact—bringing a modern approach to an industry that hasn’t changed in decades.


Our marketing team is built to move fast, think strategically, and execute with precision.


Role Overview


We are seeking an Organic Social Media Manager to own the day-to-day execution of NexGen Steel’s organic social presence.


This role is execution-focused, not strategic. You will take direction from the Head of Organic & Community Strategy and be responsible for consistent posting, engagement, and platform optimization across NexGen Steel’s social channels.


If you are highly organized, comfortable posting daily, and understand how to adapt content for different platforms, this role is for you.



Key Responsibilities


Daily Content Execution



  • Publish 2–3 posts per day plus stories across NexGen Steel social platforms

  • Execute content calendars exactly as outlined

  • Ensure posts are on-brand, on-message, and aligned with campaign goals

  • Adapt content for platform-specific best practices (Instagram, Facebook, LinkedIn)



Engagement & Community Support



  • Monitor and respond to comments, messages, and mentions

  • Support community engagement and brand visibility

  • Flag audience insights, questions, or trends to the strategy team



Platform Optimization



  • Optimize captions, hashtags, formats, and posting times

  • Track basic engagement metrics (reach, saves, comments, shares)

  • Adjust execution based on performance feedback



Collaboration & Alignment



  • Work closely with:


    • Marketing Strategist

    • Content Writer

    • Production team



  • Ensure timely execution of campaigns and launches

  • Maintain clean communication and handoffs



Platforms You’ll Manage



  • Instagram

  • Facebook

  • LinkedIn

  • X/Twitter

  • YouTube


(Expansion to additional platforms may occur over time.)



Tools You’ll Use



  • Native social media publishing tools

  • Project management software (Trello)

  • Shared content calendars

  • Platform analytics and insights



Qualifications


Required:



  • 2+ years managing organic social media for a brand or business

  • Experience posting daily on Instagram, Facebook, and/or LinkedIn

  • Strong understanding of platform-specific content formats

  • Excellent attention to detail and follow-through

  • Ability to work independently and meet deadlines

  • Comfortable executing under clear direction



Preferred (Not Required):



  • Experience in construction, manufacturing, real estate, or B2B industries

  • Experience working with content calendars and campaign launches

  • Familiarity with community engagement best practices



What Success Looks Like in This Role



  • Consistent daily posting with no gaps

  • Strong alignment between strategy and execution

  • Growing engagement and visibility

  • Clean communication with the strategy team

  • No missed deadlines or dropped content



Benefits



  • 12 paid vacation days annually (PTO accrues 8 hours per month)

  • 10 paid holidays plus one paid birthday holiday

  • Health, dental, vision, life, disability & critical care benefits after 30 days

  • Free access to all company digital products

  • Real estate investment opportunities with discounted fees

  • On-site fitness gym and showers

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