Product Manager, Organic Social Media page is loaded
Product Manager, Organic Social Media
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locations
United States - California - Alameda
time type
Full time
posted on
Posted 3 Days Ago
job requisition id
31083690
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott A
t Abbott,
you
can do work that matters,
grow,
and learn, care for
your
self and family, be
your
true self and live a full life.
You’ll
also have access to: Career development with an international company
where you can grow the career you dream of
.
Free medical coverage for employees* via
the
Health Investment Plan (HIP) PPO
An e
xcellent retirement savings plan with high employer contribution
Tuition reimbursement,
the
Freedom 2 Save
student debt program and
FreeU
education benefit
- an affordable and convenient path to getting a bachelor’s degree
.
A company r
ecognized as
a great place
to work in dozens of countries around the world
and
named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity This position works
out of
our Alameda, CA
location
in the Diabetes Care division where we are
focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.
We’re
revolutionizing the way people
monitor
their glucose levels with our new sensing technology. As the Product Manager, Organic Social Media you will
work on strategies and tactics to drive awareness and consideration through brand advocacy of the FreeStyle Libre Portfolio of Products. What
You’ll
Work On Responsible for US Organic Social Media Channels – development of content strategy and editorial calendar.
Develop, implement, and manage social media campaigns and community strategies across all relevant channels with a goal to grow followers and audience engagement
Develop business cases and proposals to grow our online share of voice (mentions) &/or Expand into new social media platforms (TikTok, Pinterest, Reddit)
Lead YouTube Strategy
efforts
Lead the ideation, planning, and execution of strategic projects and campaigns for organic channels, working closely with the paid social media, influencer and partnerships leads to optimize cross-placement of content and campaigns across the board.
Build synergies with Global Social and Abbott Corporate Social to amplify US content and campaigns
Build Campaigns to drive brand love/engagement of 850+ FreeStyle Libre Users in the US
Oversight of “surprise and delight” program and development of FSL Ambassador Program
Lead community
management/moderation
of all social channels and support CS/social care expansion
Track the most important social media KPIs and provide monthly share outs with Sr. Leadership
Learns and has knowledge of the core marketing responsibilities, business processes and
budgeting.
Assists in all core marketing activities and business processes. Manages relationships across functions to ensure optimal outcome for brand.
Reports directly to Consumer Marketing Manager.
Required
Qualifications Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related
experience. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions. Preferred
Qualifications Product management experience in medical products or services preferred.
Pro-active and takes initiative with a high level of curiosity
Identifies problems and conceptualizes solutions using creativity and innovation.
Project management (how to execute projects and who to work with).
Time management (prioritizes among multiple projects).
Understands product, therapeutic area and consumer insights.
Has a good knowledge of social media and digital marketing tactics
Apply Now *
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. Learn more about our
health and wellness
benefits
, which provide the security to help you and your family
live
full lives
:
www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that
can help you
build your future
and live your best life
. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews. The base pay for this position is $109,300.00 – $218,500.00
In specific locations, the pay range may vary from the range posted. JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 1360-1380 South Loop Road
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of
Minorities/Women/Individuals
with
Disabilities/Protected
Veterans.EEO is the Law link - English:
http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol:
HCP Integrated Marketing Manager, Global Marketing
locations
United States - California - Alameda
time type
Full time
posted on
Posted 21 Days Ago Abbott
is about the power of health. For more than 135 years,
Abbott
has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of
Abbott
come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at
Abbott
, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,
Abbott
welcomes and encourages diversity in our workforce.
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