Organic Social Strategist

Organic Social Strategist

Position Summary

We are seeking a highly strategic, creative, and analytically driven Organic Social Strategist to join our rapidly growing Creative Strategy team. This individual will own the organic social strategy for a portfolio of 3–4 client accounts, leading content planning, creative ideation, publishing strategy, community growth, and performance analysis across today's most influential social platforms.



This is a client-facing role that requires equal parts strategic thinking, creativity, organization, and communication. The ideal candidate understands that organic social is no longer simply about posting content - it is a key driver of brand discovery, community building, search visibility, and full-funnel marketing performance.



Reporting to the Senior Director of Creative Strategy, with a direct line to the SVP of Digital Strategy, this role will help shape the future of our Organic Social practice while collaborating closely with Paid Social, Creative, Design, SEO, and Performance Marketing teams.











Responsibilities

Organic Social Strategy

Own the end-to-end organic social strategy for a portfolio of 3–4 client brands.



Develop monthly and quarterly social strategies aligned with each client's business objectives and marketing priorities.



Build channel-specific content strategies across:



Instagram



Facebook



TikTok



LinkedIn



Pinterest



Threads



YouTube Community (preferred)



Emerging platforms as appropriate



Stay ahead of platform updates, algorithm changes, content formats, and evolving best practices.



Present strategic recommendations directly to clients and executive stakeholders.











Creative Strategy & Content Leadership

Lead creative strategy for all organic content initiatives.



Develop content pillars, editorial calendars, messaging frameworks, and campaign concepts.



Write clear, actionable creative briefs for designers, editors, producers, and content creators.



Concept engaging content designed to maximize:



Reach



Engagement



Saves



Shares



Audience growth



Brand affinity



Occasionally execute organic content directly, including writing captions, creating lightweight graphics, editing short-form videos, or assembling content when appropriate.



Ensure every piece of content aligns with each client's voice, brand identity, and business objectives.











Content Creator Strategy

Develop creator-first content strategies that align with current platform trends.



Understand what drives authentic creator-led engagement across TikTok, Instagram Reels, and short-form video platforms.



Partner with internal creative teams and external creators to develop scalable content programs.



Translate creator trends into performance-driven brand content.











Organic Growth & Search Strategy

Develop strategies that improve discoverability across both social platforms and search engines.



Understand how Google and Large Language Models (LLMs) increasingly index social content for search visibility.



Optimize content for:



Search intent



Keyword relevance



Social search



AI-generated search experiences



Metadata optimization



Caption optimization



Partner closely with SEO teams to align organic social with broader search strategies.











Paid + Organic Integration

Collaborate closely with Paid Social teams to create integrated social strategies.



Identify high-performing organic content suitable for paid amplification.



Leverage paid insights to inform organic content planning.



Ensure cohesive messaging across paid and organic campaigns.



Understand how organic social contributes throughout the customer journey and broader marketing ecosystem.











Publishing & Platform Management

Manage publishing calendars across multiple client accounts.



Schedule and publish content using enterprise social management platforms such as:



Hootsuite



Sprinklr



Sprout Social



Buffer



Later



Similar enterprise publishing platforms



Maintain publishing accuracy while managing multiple brands and deadlines simultaneously.



Ensure content follows platform specifications and brand guidelines.











Analytics & Performance Reporting

Track and report on organic social performance across all client accounts.



Analyze metrics including:



Engagement rate



Reach



Impressions



Audience growth



Video retention



Saves



Shares



Click-through rate



Website traffic



Referral performance



Deliver monthly and quarterly performance reports with actionable recommendations.



Translate data into strategic insights that improve future content performance.



Monitor competitor activity and identify emerging opportunities.











Client Management

Serve as the primary organic social strategist for assigned clients.



Lead recurring client meetings and strategic planning sessions.



Present reporting, campaign performance, and content recommendations confidently.



Build trusted advisor relationships with client stakeholders.



Manage expectations while maintaining exceptional client service.











Cross-Functional Collaboration

Partner closely with:



Paid Social



Creative Strategy



Design



Video Production



SEO



Ensure all social initiatives align with broader integrated marketing strategies.











Qualifications

Required

Bachelor's degree in Marketing, Communications, Advertising, Journalism, Digital Media, or related field (or equivalent experience).



5+ years of experience managing organic social media for brands or agencies.



Proven experience managing multiple client accounts simultaneously.



Strong understanding of:



Instagram



Facebook



TikTok



LinkedIn



Pinterest



Demonstrated experience developing successful organic content strategies.