Outreach & Communications Coordinator - Aspen or Carbondale, CO

Applications Accepted until March 6, 2026

About WE-cycle

Mission: Together, we inspire a healthy community and roll toward a greener future by providing enjoyable, safe, and reliable bikeshare as an active, on-demand service within the transit ecosystem.

In our dynamic, action-oriented WE-cycle workplace, we roll as one. We collaborate, support one another, and are resilient, balanced, and adaptable as priorities shift. We believe that if there is a wheel, there is a way, we approach challenges with creativity and determination. We are kind to ourselves and to others, knowing that respect and empathy strengthen our team. We recognize that every ride makes a difference, and we strive for excellence in the impact we deliver every day. 

Position Overview

The Outreach & Communications Coordinator plays a key role in expanding awareness, usage, and community support for WE-cycle. This entry-level position is ideal for a proactive, self-motivated communications professional who thrives in community-facing work, takes initiative, and enjoys building relationships. While not a sales role, the position requires a strong outreach mindset, someone who is comfortable opening doors, making connections, and actively promoting the value of WE-cycle to diverse audiences.

The Coordinator will lead and support community engagement initiatives, rider communications, and marketing efforts while ensuring brand consistency across all platforms and touchpoints.

This role:

• Reports to the Executive Director and works closely with the System Director.


• Is an in-person, full-time, year-round, hourly position based out of Aspen or Carbondale while requiring a regional presence in both the Aspen and Carbondale shops.


• Will require morning, evening, and weekend work to accommodate events and other system priorities.  

Responsibilities

Community Outreach

• Support and execute community outreach initiatives to promote WE-cycle and its benefits across the community, in alignment with the communications roadmap.


• Coordinate closely with Spanish-language outreach efforts to ensure alignment and consistency.


• Build, maintain, and strengthen relationships with local businesses, organizations, and community partners to support engagement goals.


• Represent WE-cycle at events, meetings, and activations to increase visibility, participation, and support for the program.


• Identify new opportunities for engagement and proactively recommend creative approaches to expand reach.

Rider Engagement 

• Coordinate and implement rider communication strategies that educate users about WE-cycle services, benefits, policies, and procedures.


• Develop and deliver timely communications to keep riders informed about service updates, events, promotions, and operational changes.


• Support the production of educational content and materials for riders, including digital and print resources.


• Assist with rider safety and education initiatives, collaborating with internal and external partners as needed.

Marketing & Communications

• Coordinate and implement marketing and messaging initiatives across multiple channels, including e-newsletters, social media, the WE-cycle website, and promotional materials per communications plan.


• Coordinate the design and production of marketing assets in accordance with the communications roadmap, working with external design consultants as needed.


• Track and support the execution of campaigns to ensure consistency, clarity, and effectiveness.


• Support marketing initiatives and document the WE-cycle experience through photography, videography, and written testimonials to be compiled and diffused for a variety of promotional purposes. 


• Develop content for and coordinate design and production of reports and various presentations.

• Support and monitor brand alignment 


• Ensure WE-cycle’s brand standards are maintained and consistently applied and represented across all WE-cycle platforms and touchpoints, including system materials, physical assets, partner collateral, communications and marketing content, social media, engagement activities, and rider interactions.


• Coordinate and organize WE-cycle digital assets, library, and archives.
  

Qualifications

• Bachelor’s degree in Communications, Marketing, or a related field preferred, or equivalent professional experience.


• 2-3 years of experience in communications, community engagement, or digital content roles, preferably in a nonprofit or mission-driven environment.


• Self-motivated, ability to work independently, problem solve, and adapt quickly in a fast-paced, resource-conscious environment.


• Strong writing and editing skills, with the ability to communicate complex or technical information clearly for diverse audiences.


• Strong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlines.


• Experience supporting engagement and outreach efforts across multiple channels, including in-person, public speaking, web, email, and social media.


• Familiarity with managing brand consistency and elevating communications to meet evolving best practices.


• Ability to establish and maintain effective and collaborative working relationships with internal and external colleagues, partners, and stakeholders.


• Demonstrated ability to independently manage and update WordPress websites, including content publishing, page layout, and basic site maintenance.


• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) to develop engaging and brand-aligned materials.


• Proficiency in Google Suite and email marketing software.  


• Bilingual skills in Spanish-language desired. 


• Demonstrated commitment to nonprofit values and community-centered engagement.

Compensation & Benefits 

• $28/hour 


• Health, dental, and vision insurance covered at 90% by WE-cycle 


• $54 per paycheck Wellness Benefit, can be applied toward Chamber-rate ski pass


• $15 cell phone reimbursement per paycheck


• 100% paid bus pass for commuting for work


• Retirement - Simple IRA, 3% company match after one year of successful employment


• PTO - 20 days per year 


• Paid Personal Days - 10 days per year