Outreach Coordinator

• Coordinates all outreach efforts for prevention and treatment programs, inclusive of in-person and virtual community events, social-media or app-based online outreach, and venue-based outreach at local businesses and community partners
• With guidance from the Program Managers and Directors, develop and implement a well thought out, data-driven, community-informed outreach plan that reflects a focused and intentional effort to reach priority populations
• Designs and ensures a regular supply of varied program outreach materials, including print materials, social media banners, app-based outreach scripts, and video and audio products.
• Ensure that outreach activities build awareness of Wyckoff’s mission, services, location, hours, and other important information to invite clients to engage with the agency.
• Review outreach efforts on a monthly basis and assess areas of success and areas of improvement
• Works closely with the Peer Educators who also conducts outreach
• Works with peer educators and client advocates to request and incorporate at least twice per year client and community member feedback on program outreach materials and delivery models
• Maintain a calendar of outreach activities, including community events, workshops, appearances, and other communication opportunities.
• Nurture new and old relationships with collaborative partners.
• Participates in regular supervision with assigned manager
• Attends necessary training and in-services
• Completes in timely fashion other job-related duties to meet program needs as assigned by the Program Manager
• Demonstrates effective communication skills
• Assist in developing and distributing recruitment correspondence, brochures, and website to support increasing the number of participants in the program as requested.
• Invite, add, and join social media marketing groups to establish and maintain digital relationships for outreach and recruitment.
• Implements promotional strategies with a strategic mindset.
• Recruits volunteers for the events of the promotion.
• Ability to present information professionally. Ability to work under pressure and prioritize tasks.
• Very detail-orientated with the ability to manage multiple projects at a time.
• Highly proficient in MS Office Suite. Exceptional customer service skills and the ability to work with people from diverse backgrounds in a team environment. Ability to work on multiple projects simultaneously and independently, often with tight deadlines. Strong organizational and communication skills, both verbal and written. Must be flexible and willing to work irregular hours, including evening and weekend events. Resourcefulness, creativity, and enthusiasm are highly desirable.

Qualifications:

Minimum formal education of a Bachelor’s degree in Public Relations, Journalism, Social Service, Marketing or a related field and 3 years of experience in marketing, organizing outreach events, recruitment or a related field is required. Excellent verbal and written communications skills with the capacity to motivate individuals and groups with diverse professional and cultural backgrounds and produce effective marketing materials and presentations.

Preferred qualifications: Knowledge of HIV and sexual health services; knowledge and experience with service delivery to special populations such as LGBTQ, immigrants, and communities affected by substance abuse and mental health. Experience using new media technologies, including social media, smartphones, and apps. Highly organized and self-motivated. Fluency in Spanish preferred