Paid Ads Specialist

📈 Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

🚀 About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• additional paid acquisition channels

This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling.

Your focus will be on:

• lead generation
• conversion optimization
• ROAS improvement
• paid acquisition growth
• campaign performance

This is not a passive coordination role.

You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes.

If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns — this role is a strong fit.

🔥 What You’ll Own

Paid Advertising Strategy & Planning

• Develop and execute paid media strategies aligned with business goals
• Manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• additional acquisition channels
• Conduct:
• audience research
• keyword analysis
• competitor research
• targeting strategy development
• Forecast budgets, performance expectations, and scaling opportunities
• Identify growth opportunities across paid channels

Campaign Management & Optimization

• Build, launch, and optimize paid campaigns across search, social, display, and remarketing
• Create and test:
• ad creatives
• ad copy
• CTAs
• landing page variations
• Monitor and optimize:
• CTR
• CPC
• CPA
• conversion rates
• ROAS
• Run structured A/B testing for:
• creatives
• audiences
• landing pages
• messaging
• Utilize automation features such as:
• Performance Max
• Dynamic Search Ads
• automated bidding strategies

Analytics, Tracking & Reporting

• Track and analyze campaign performance across platforms
• Use:
• Google Analytics
• Google Tag Manager
• platform reporting dashboards
• Prepare:
• weekly reports
• monthly performance summaries
• optimization recommendations
• Identify trends, risks, and growth opportunities proactively
• Improve attribution visibility and reporting accuracy

Funnel & Conversion Optimization

• Collaborate with design, content, and marketing teams to improve:
• landing pages
• ad messaging
• conversion flows
• Support funnel optimization initiatives
• Improve lead quality and conversion efficiency
• Recommend improvements to targeting and user journeys

Cross-Team Collaboration

• Work closely with:
• marketing
• content
• design
• analytics teams
• Ensure paid campaigns align with:
• brand messaging
• growth goals
• revenue objectives
• Stay updated on platform changes, algorithm updates, and new advertising features

📊 What Success Looks Like

• Consistent improvement in:
• ROAS
• CPA
• conversion rates
• lead quality
• Paid campaigns scale efficiently while maintaining profitability
• Reporting remains accurate, actionable, and data-driven
• Budgets are managed effectively with strong performance visibility
• Campaign optimization becomes proactive and continuous

🧠 What Makes You a Strong Fit

• Strong analytical and performance-marketing mindset
• Comfortable making decisions based on data and metrics
• Strong understanding of paid acquisition funnels
• Highly organized with strong campaign management discipline
• Proactive in identifying optimization opportunities
• Able to manage multiple campaigns and priorities simultaneously
• Comfortable operating independently in remote environments

✅ Must-Have Requirements

Experience

• Proven experience managing:
• Google Ads campaigns
• Meta Ads campaigns
• performance marketing campaigns
• Strong PPC and paid social experience focused on:
• lead generation
• conversion optimization
• ROI improvement

Technical Skills

• Strong understanding of:
• attribution models
• conversion tracking
• funnel optimization
• campaign scaling
• Hands-on experience with:
• Google Analytics
• Google Tag Manager
• campaign reporting tools
• Strong analytical and reporting skills

Communication & Execution

• Excellent written and verbal English communication skills
• Strong organizational and project management ability
• Comfortable working during U.S. business hours in a remote environment

⭐ Nice to Have

• Experience with:
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• remarketing campaigns
• Familiarity with:
• automation scripts
• dynamic campaign features
• landing page optimization
• funnel strategy
• Experience managing:
• multiple accounts
• varied advertising budgets
• multi-touch attribution systems

🛠️ Tools & Platforms

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media reporting platforms

📅 What a Typical Day Looks Like

• Review paid campaign dashboards and performance metrics
• Optimize budgets, bids, audiences, and ad creatives
• Launch and test new campaigns or audience segments
• Analyze conversion data and identify performance trends
• Coordinate with creative and marketing teams on campaign assets
• Prepare reports and optimization recommendations
• Continuously improve campaign efficiency and ROI

In short:
You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels.

📈 Key Metrics for Success (KPIs)

• Improved ROAS and campaign profitability
• Lower CPA and improved conversion efficiency
• Growth in qualified leads and conversions
• Effective budget utilization and scaling
• Accurate reporting and actionable insights
• Consistent optimization and campaign improvement

🌟 Why This Role Stands Out

• Direct ownership of paid acquisition performance
• Strong impact on revenue and lead generation
• Opportunity to scale campaigns across multiple platforms
• Data-driven, performance-focused environment
• High autonomy and ownership
• Opportunity to grow into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Strategist
• Digital Growth Manager

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Practical Assessment / Campaign Review
• Client Interview
• Offer & Onboarding

👉 Apply Now

If you:

• enjoy scaling and optimizing paid campaigns
• think in performance metrics and ROI
• love testing, experimentation, and data-driven marketing
• want direct ownership of growth and acquisition

this is a strong opportunity to drive measurable impact through paid digital marketing.