Paid Ads Specialist - Franklin, TN

Location: In-Office | VIP Headquarters, Franklin, TN
Department: Marketing

About Veterinary Innovative Partners (VIP)

Veterinary Innovative Partners (VIP) was founded by four veterinarians with a shared vision: to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned and operated family of boutique hospitals, we believe exceptional care is achieved through the right balance of centralized support and hospital-level autonomy.

As we continue to grow, we are looking for a talented Paid Ads Specialist to join our Marketing team at our Franklin, TN headquarters and help drive client acquisition across our network of veterinary hospitals.

Role Overview

We are seeking a data-driven Paid Ads Specialist to assist in transitioning and managing our paid advertising campaigns in-house. This role is ideal for someone who is passionate about digital marketing, thrives in a fast-paced environment, and has a proven ability to manage paid media campaigns that deliver measurable results.

You will play a key role in optimizing performance across multiple platforms while collaborating closely with creative and marketing partners to ensure campaigns are both effective and aligned with business goals.

Key Responsibilities

Campaign Management & Optimization

• Facilitate the transition of paid advertising campaigns in-house, ensuring a seamless handoff and continued performance optimization


• Own the day-to-day management and optimization of paid ad campaigns across platforms including Google Ads, Facebook, and Instagram


• Analyze campaign performance data and implement strategic adjustments to improve key metrics such as CTR, CPC, and conversions


• Conduct A/B testing and explore new media channels to identify opportunities for growth


• Stay ahead of industry trends and platform updates, implementing best practices to keep campaigns innovative and impactful

Creative Collaboration & Ad Development

• Collaborate with the creative team to develop compelling ad copy and visuals


• Ensure brand consistency across campaigns and alignment with broader business objectives

Data Analysis & Reporting

• Track, analyze, and report on campaign performance with actionable insights


• Assist in preparing dashboards and performance reports for stakeholders


• Deliver bi-weekly performance updates to leadership


• Conduct comprehensive monthly performance reviews and ROI analysis by hospital

Budget & Trend Management

• Support the management of paid media budgets to ensure cost-effective spend


• Monitor trends and platform changes, providing recommendations to improve campaign performance

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent experience


• 5 or more years of experience managing or supporting paid advertising campaigns, particularly on Google Ads and Meta platforms


• Strong understanding of targeting strategies, keyword research, and audience segmentation


• Advanced analytical skills with experience using tools such as Google Analytics


• Excellent organizational skills and strong attention to detail

Preferred Qualifications

• Google Ads and/or Meta (Facebook Blueprint) certifications


• Experience with A/B testing and performance reporting


• Experience in the veterinary industry or a passion for animals

Compensation & Benefits

Salary: $65,000–$75,000 annually

• Bonus Opportunity: Eligible for an annual performance-based bonus, determined 50% by individual performance and 50% by overall company results


• Health Care: Medical, dental, and vision coverage


• Retirement: 401(k) and IRA options


• Insurance: Life insurance, AD&D, short-term and long-term disability


• Paid Time Off: Vacation, and paid holidays


• Paid Parental Leave 


• Training & Development: Ongoing professional growth opportunities


• Pet Benefits: Discounted healthcare for personal pets