Paid Media Manager

• Develop paid media strategies that align with enterprise growth objectives and marketing priorities  

• Translate product and campaign goals into clear, actionable media plans  

• Ensure media strategies align with audience needs, timing, and the full member journey   

Channel Management & Optimization  

• Lead execution and optimization across paid channels including search, social, display, video, and programmatic 

• Continuously evaluate and refine channel mix to improve engagement, consideration, and conversion outcomes 

• Apply a test-and-learn approach to optimize targeting, creative, and channel strategy  

Agency Leadership & Partnership  

• Serve as the day-to-day lead for paid media agency partners, providing direction on priorities, goals, and success criteria 

• Partner closely with agency to develop and execute media strategies 

• Review and guide recommendations to ensure alignment with business objectives 

• Encourage proactive ideas, testing, and continuous improvement 

Measurement & Insights 

• Leverage data and insights to evaluate media effectiveness and inform decision-making 

• Identify opportunities to improve efficiency, engagement, and conversion outcomes 

• Translate performance insights into actionable recommendations that inform strategy and investment decisions 

Cross-Functional Collaboration 

• Collaborate with Marketing, Retail, Digital Experience, Product, Analytics, and Growth teams to ensure alignment across media, creative, and broader marketing efforts 

• Provide media insights that help shape marketing strategy and campaign execution 

• Partner with business, marketing, and finance teams to align media efforts to agreed-upon growth goals 

Budget & Investment Management 

• Manage media budgets to ensure alignment with business priorities and growth objectives 

• Monitor pacing and performance to identify opportunities for optimization and reallocation 

• Support planning and forecasting processes with data-informed recommendations 

• Guide investment decisions and allocation across channels based on performance and business priorities 

• Other Duties As Assigned.