Paid Media Planner - Korea

WHAT YOU’LL DO

As the Paid Media Planner - Korea, you contribute to added customer value, a strong brand and increased fashion perception by setting customer-centric communication plans across specified paid media channels. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work, responsible for driving customer development & profitable sales and brand growth in your sales market through locally relevant paid media channels; in strong alignment with the global paid media team.

Your strategic thinking involves goal-setting, audience definition, and selecting suitable channels and ad formats, aligning with marketing objectives and budget constraints. You leverage strong analytical skills to optimize advertising campaigns, interpreting metrics such as click-through rates, conversion rates, ROI, and CPA, as well as Recognition, Consideration and Purchase Intent. As a Paid Media Planner, you have a keen eye to detail and the ability to manage multiple campaign elements.

• You plan, create, and execute paid media plans and advertising campaigns connected to the strategy, budget and goals in your market that align with the overall marketing objectives and budget direction.
• Secure media investments that are optimized towards performance and brand goals, ensuring channel performance from a sales and consumer/customer perspective.
• Responsible for driving customer growth, retention and as well as attract new customers via local paid channels.
• You use your strong analytical skills to interpret campaign performance metrics, such as Recognition, Consideration, Purchase Intent as well as short- and long-term ROI.
• Strong communication and leadership skills for coordinating cross-functional teams and stakeholders in a retail-focused Customer Activation & Marketing department.

WHO YOU’LL WORK WITH

As the Paid Media Planner, you’ll act as a strategic specialist to the Media & Operations Manager, and ensure cross collaboration between the omni teams, such as the wider CA&M team, Merchandising, Visual Merchandising, as well as Digital.

This role will be reporting to the Media & Operations Manager.

WHO YOU ARE

We are looking for people with…

• Marketing, Communication or business degree/relevant experience.
• Experience setting and managing large media budgets.
• Solid understanding of local media landscape and how media agencies operate.

And people who are…

• Analytical thinker with broad marketing & media skills with focus on digital media channels.
• Strategic experience with driving brand & customer growth for different target groups, preferably from relevant local markets.
• Fluent in English and Korean.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

​​WHY YOU’LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. ​

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.​ 

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 27 June 2025. Due to data policies, we only accept applications through career page.