Paid Media Specialist (COL) 1 at Simera in San Francisco, United States Of America

Job Description - Paid Media Specialist (COL) 1

We are looking for a highly capable, hands-on Paid Media Specialist to manage and optimize paid search campaigns for Shopify-based eCommerce brands, with a strong emphasis on tracking implementation and data integrity.

This role is primarily focused on Google Ads, with additional exposure to Bing Ads, and requires deep familiarity with Google Tag Manager (GTM) and Google Ads Editor.

Key Responsibilities:

Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max
Support and manage Bing Ads campaigns
Drive performance across Shopify eCommerce accounts with a focus on ROAS, CPA, and revenue growth
Use Google Ads Editor for efficient campaign management, bulk changes, and optimization
Own tracking implementation and data integrity across Shopify sites
Build and maintain Google Tag Manager (GTM) container structures, including workspaces, folders, and naming conventions
Implement and manage tags for GA4, Google Ads, Meta, and other platforms using best-practice triggers and variables
Configure GA4 event tracking, including key events and conversions, and pass required parameters (e.g., value, currency, transaction_id, lead_type)
Set up and maintain Consent Mode, including consent signals, defaults, and consent-based firing rules
Debug and validate tracking using GTM Preview and GA4 DebugView, ensuring events align with business logic
Implement enhanced conversions and first-party data capture where applicable (e.g., hashed email/phone)
Maintain clear documentation, including event maps, dataLayer specifications, and change logs
Occasionally assist with blog writing and social media content as part of broader agency initiatives

Requirements:

Resume in English
Advanced English proficiency (written and spoken)
4+ years of hands-on paid media experience (Google Ads required)
Strong, practical experience with Google Tag Manager (GTM) and Google Ads Editor
Proven experience managing paid search for Shopify eCommerce brands
Solid understanding of analytics, tracking, and conversion measurement best practices
Experience implementing GA4 event tracking and enhanced conversions
Comfortable working directly inside ad platforms and tracking systems daily
Detail-oriented, data-driven, and proactive in identifying tracking issues
Adaptable and comfortable contributing in a small agency environment

* By applying to this position, we’ll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.

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Paid Media Specialist (COL) 1

Job Description - Paid Media Specialist (COL) 1

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