Paid Search Manager - Professional Development Opportunities

Are you a talented, results-focused, Paid Search Manager looking for an opportunity to join a digital marketing team that will help bring out your best while allowing you the flexibility to operate in your zone of genius? If so, we’d love to talk to you about joining WebMechanix.

You will have the opportunity to go deep with a few of our cherished clients alongside our team of experts, developing and executing paid media (predominately Google Ads & Microsoft search) campaigns that drive demonstrable results. Specifically, you will be responsible for building and managing campaigns, analyzing data, and testing / optimizing towards maximizing ROI. If you are passionate about digital marketing, have a proven track record of success, and want to work with a team of vast subject matter experts, we want to hear from you!

As a Paid Search Manager, your primary responsibility is to leverage digital marketing techniques to quickly and ethically create results for WebMechanix & its clients. Your legendary customer service will propel your clients to growth and expansion.

Specific responsibilities include developing client strategy, developing and managing marketing campaigns, analyzing performance, creating client-ready reports and presentations, andensuring a high level of performance.

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience managing paid search platforms. As a Paid Search Manager, you'll work on some of our largest clients as a driver of breakthrough performance.

Here's what you'll do:

• Largely working in the Google Ads platform, building and optimizing lead gen-focused campaigns, and reporting on results, optimizations, and opportunities.
• Monitor campaign performance, analyze data, and provide insights and recommendations to improve campaign performance.
• Develop and monitor testing plans to improve campaign performance, including A/B testing, multivariate testing, and landing page optimization.
• Create and present easily digestible reports for stakeholders that provide analysis of key metrics and improvement recommendations.
• Research the client’s industry, business, and keywords to understand their space and suggest tactics and strategies to drive performance.
• Communicate with team members and clients through meetings, email, slack, and other communication tools to ensure alignment and efficiency in completing work
• Write strong copy for ads, landing pages, etc... to engage the client’s audience and drive results.
• Write briefs to engage the Creative or Development departments on specific deliverables.
• Keep project management tools (Asana) updated to ensure your work is getting completed on time.
• Work within each client’s assigned scope as well as consider and suggest out-of-scope disciplines & strategies that will aid in achieving success for each given client.

Requirements

Here’s what you’ll have:

• General knowledge of our core Digital Marketing service offerings such as:
• Online advertising - buying/bidding on inventory, creating compelling ads and analyzing performance in-platform. Particularly with Google.
• 3+ years managing Google search accounts with a $25-$100k monthly budget.
• Experience working on Google Ads lead gen campaigns (B2B experience a plus).
• In-depth understanding of Google Ads, including account structure, networks, ad types, match types, targeting, and bid strategies.
• Robust analytical skills and the ability to translate data into insights and actionable recommendations.
• Strong communication skills and the ability to share your paid search knowledge both with clients and the internal team.
• In-depth understanding of all PPC metrics and how to improve key metrics.
• The ability to create internal and external reports that effectively communicate complex data.
• 4 years of college coursework or equivalent experience in a related field.
  

Bonus if you have:

• Excel experience
• Presentation skills, soft skills
• Prior experience working at an agency
• Experience collaborating with an internal marketing team
• Working knowledge of data integrations
• General knowledge of effective team & client communication & workflow
• General knowledge of business acumen
• Thorough knowledge of workflow management & optimization
• Conversion rate optimization - simplifying website experiences
• Content Creation - experience writing search ad copy

Benefits

Here’s what we offer: