Paid Search Specialist

Position Overview:

We are seeking a highly motivated Paid Search Specialist to join our team. The ideal candidate has a strong background in managing Google and Microsoft Ads accounts, with experience in account and campaign creation, pixel implementation, troubleshooting, and quality assurance. This role requires meticulous attention to detail, a deep understanding of digital advertising platforms, and the ability to work effectively in a fast-paced environment.

Key Responsibilities:

• Create and manage Google and Microsoft Ads accounts, whether agency or client-owned.


• Develop and implement effective advertising campaigns, following naming conventions for consistency.


• Ensure accurate pixel implementation to track conversions and user interactions.


• Conduct troubleshooting to identify and resolve any technical issues or discrepancies.


• Perform quality assurance and auditing to maintain the integrity of campaigns and accounts.


• Link accounts with SA360 (Search Ads 360) for enhanced performance tracking and management.


• Set up and troubleshoot SA360 for optimal campaign performance.


• Manage Google Merchant Centre feeds to ensure product data accuracy.


• Implement scripts and automation to streamline campaign management.


• Set up alerts for major issues and take proactive measures to address them.

Qualifications:

• Proven experience in managing Google and Microsoft Ads accounts.


• Familiarity with account and campaign creation processes.


• Proficiency in pixel implementation and troubleshooting.


• Strong attention to detail and commitment to following naming conventions.


• Knowledge of SA360 and experience with setup and troubleshooting.


• Experience with Google Merchant Centre feed management.


• Proficiency in script implementation and automation.


• Ability to set up alerts and respond to major issues promptly.


• Strong problem-solving skills and analytical thinking.


• Excellent communication and collaboration skills.


• Google Ads and Microsoft Ads certifications are a plus.