Paid Social Growth Strategist

Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe.

We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.

Responsibilities

As the Growth Strategist you will be executing on the following:

• Planning, documentation and presentation of strategies for your clients.
  


• Playing the front-facing role and managing the overall client relationship, including cross-selling services


• Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully


• In-Depth Strategic Planning of new client programs


• Overall investor performance and hitting set KPIs - testing, optimizing and scaling.


• Full Accountability for Leading and Managing your ‘Team Pod’ (typically 2-3 members including a creative, media buyer, and project manager), prioritizing their work and time allocated to each investor on a weekly and daily basis


• Following Lucyd’s ad account best practice structures, testing rules and playbooks


• Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
  


• Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we’re looking for?


• You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we’re always learning from our mistakes!

Requirements

• 5+ years of eCommerce Marketing experience


• 3+ years of Facebook Advertising experience


• Proven track record of strong Facebook Ad Account Results & Experience Managing $50k+/month Ad Budgets


• Strong Excel/Google Sheets skills


• Excellent Productivity and Prioritization skills


• Elite communication skills - both written and verbal


• Team player with focus on clients success - we’re here to elevate one another.

Job Type

• Employee


• 40 hours per week


• Working between EST and PST (North America)


• Must reside in North America


• Remote with the potential for occasional on-site/off-site retreats