Paid Social Media Specialist (Meta Ads)

At Benrey, we are dedicated to elevating brands’ online presence and captivating audiences through innovative digital strategies. As a team of forward-thinkers and creative problem-solvers, we specialize in crafting unforgettable customer experiences across all digital platforms. From executing cutting-edge SEO, PPC, Link-Building, In-App, DSP, and social media campaigns to designing fantastic, user-friendly apps & websites, we cover every aspect of digital marketing with precision and expertise.

Our comprehensive B2B solutions cater to businesses of all sizes, providing expert consultancy and cutting-edge analytics to drive meaningful engagement and measurable results. With a passion for delivering unparalleled customer satisfaction, we strive to exceed expectations and empower our clients to thrive in the digital landscape

Role Summary:

We are seeking a Paid Social Media Specialist (Meta Ads) with a strong track record of managing and scaling performance-driven advertising campaigns across Facebook and Instagram. This role is perfect for someone passionate about data, creative testing, and audience growth, and who thrives in a fast-paced, collaborative environment.

Key Responsibilities:

• Campaign Management: Build, launch, and optimize Meta Ads campaigns for various brands, ensuring performance goals are met across awareness, acquisition, and retention stages.

• Audience Targeting & Segmentation: Leverage advanced targeting strategies to reach the right audiences, including lookalikes, retargeting, and interest-based segments.

• Creative Strategy & Testing: Collaborate with design and content teams to develop engaging ad creatives. Implement A/B testing frameworks to continuously improve performance.

• Performance Tracking & Reporting: Monitor KPIs such as CTR, ROAS, CPA, and Conversion Rates. Provide clear and insightful reporting, along with data-driven recommendations.

• Budget & Bid Management: Strategically manage media spend across multiple campaigns to maximize ROI while adhering to client budgets.

• Collaboration: Work closely with internal marketing, analytics, and development teams to align paid social strategies with broader business goals.

• Trend Analysis: Stay ahead of changes in Meta’s algorithms, ad formats, and industry best practices to maintain competitive advantage.

Your Skills and Competences:

• 1+ years of experience managing Meta Ads (Facebook/Instagram) in a performance marketing role.

• Strong understanding of ad platforms, audience segmentation, pixel setup, and attribution modeling.

• Proficiency in Ads Manager, Google Analytics, and Excel/Google Sheets for reporting.

• Experience with eCommerce, iGaming, or other high-volume B2C/B2B sectors is a strong advantage.

• Familiarity with creative best practices for Meta platforms and confidence in briefing creative teams.

• Analytical thinker with a proactive mindset and attention to detail.

• Ability to clearly communicate strategies, performance insights, and next steps to both internal and external stakeholders.

• Bonus: Experience with other paid social channels (TikTok, Snapchat, LinkedIn) or marketing automation tools.

We Offer:

• Flexible working hours

• 28 calendar days of annual leave

• 3 days of paid sick leave per year without a medical certificate

• Stebby wellness platform

• Private medical insurance (100% coverage)

• Reserved parking slot

• Amicable work environment and supportive team members

• Opportunities for professional development and career growth

• Office-based role in our vibrant Tallinn HQ