Paid Social Specialist

Execute & manage Paid social campaigns that are placed across Meta and emerging channels to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands-on paid social expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.

In short, under the leadership of the Paid Social Manager and within the context of the Paid Social team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.

Campaign Execution

• Manage budgets for your assigned paid social accounts

• Build and launch monthly campaigns on Meta Ads Manager, Instagram, and other emerging paid social channels with consistency and a high degree of technical accuracy

• Execute innovative campaign strategies at scale across clients.

Data & Optimization

• Deliver clear business outcome and campaign efficiency performance insights

• Translate paid social campaign and campaign results  in digestible, informative, and irresistible ways for account management and clients

• Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations

• Continuously test audiences, creative, and bidding strategies to improve performance

• Proactively self-educate on new social media opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns

Collaboration & Team Support

• Work collaboratively with the paid social team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives.

• Partner with sales teams to champion the power of paid social advertising through trustworthy and informative support ticket responses 

• Communicate kindly and refreshingly internally and externally

Job Requirements

Qualifications

• High degree of technical accuracy in a fast-paced and high-touch environment across multiple platforms and technology tools. 

• Comfortable working with data, identifying patterns, and turning analysis into action

• Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

• Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answer

• Works effectively across teams and communicates clearly with both technical and non-technical audiences.

• Basic to intermediate understanding of paid social and paid social platforms (Meta/Instagram); exposure to additional is a plus

• Basic to intermediate understanding of digital advertising metrics and campaign KPIs

• Comfortable with analytics, spreadsheets, and data

• Ability to manage multiple tasks and deadlines in a fast-paced, deadline-driven environment

• Strong writing skills; able to clearly summarize campaign performance and recommendations for diverse audiences

• Experience & Education: 2-year technical degree — 4-year degree+

• Preferred Experience: agency experience

What We Offer

• 15 days of PTO

• 9 Paid Holidays

• 1 day off for your birthday

• 401k plan

• Community Work Environment

• Hybrid work opportunities

• Free snacks and drinks

• Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance

Supervisory Responsibility
This position has no supervisory responsibilities

Working Conditions

Social Media Specialists are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.