Paid Social Specialist, DTC Performance Marketing

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

OVERVIEW:

The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.

Key Responsibilities:

• Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast


• Support the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs


• Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel


• Responsible for brand and category reporting on weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence


• Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently


• End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting


• Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes


• Works and communicates closely with Manager on day-to-day deliverables


• Monitor competitor channel activity, spend, and creative to inform our strategy


• QA'ing agency work, ensuring accuracy and excellence in execution

Qualifications:

• 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred


• E-commerce or B2C experience media experience preferred


• Foundational experience with data manipulation in Excel and data dashboards


• Excellent time management and organizational skills


• Foundational understanding of the performance media landscape and total marketing mix


• Excellent communication skills, with the ability to work with a variety of styles and personalities


• Thrives in a fast-paced environment, prioritize and manage multiple deliverables


• Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish