Paid Social Strategist

Accelerated Digital Media is a digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products.

Job Summary:

As a Paid Social Account Manager, you will be responsible for developing, implementing, and managing paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions for our innovative & transformative digital health and e-commerce clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals. If you're a data-driven marketer with a passion for Paid Social and a track record of achieving outstanding ROI, we want to hear from you!

Responsibilities:

Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid social media strategies aligned with client goals.
• Create detailed campaign plans, including budget allocation and ad creative.

Campaign Execution:

• Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create and optimize ad content, including ad copy, images, and videos.
• Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS).

Audience Targeting and Segmentation:

• Conduct audience research and segmentation to maximize ad relevance.
• Utilize audience-targeting features and tools offered by social media platforms.
• Implement retargeting and lookalike audience strategies.

Ad Creativity and Content:

• Collaborate with creative teams to develop compelling ad content.
• Ensure ad content aligns with brand guidelines and resonates with the target audience.

Performance Analysis and Reporting:

• Monitor and analyze campaign performance using social media analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide insights and recommendations for ongoing optimization.

Stay Updated:

• Stay informed about industry trends and updates on social media advertising platforms.
• Recommend and implement new strategies and features as needed.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience (typically 2+ years) in paid social media advertising.
• Marketing Agency experience required.
• Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
• Working knowledge of programmatic advertising and DSP platforms like StackAdapt is a plus
• Knowledge of A/B testing and optimization techniques.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Familiarity with social media management and scheduling tools.

This role is required to be based in the US or Canada.

Additional Information:

• This role may require occasional collaboration with creative teams
• Flexibility to adapt to changing client needs and evolving social media advertising platforms is essential.

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• Up to 90% company sponsorship for health, dental, and vision
• 401K with employer match program
• Generous PTO for all employees
• The total Compensation for this role is $70,000 -75,000 annually

How to Apply:

If you're ready to take your Social Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.