Parkwood - Director of Sales and Marketing

The Parkwood is an independent living rental community located in Sioux Falls, SD! We have recently updated all of our amenities and offer our team a place you can feel at home, with wonderful residents and team mates that value you and your unique perspective! We offer great pay, work/life balance, and benefits including Medical, Dental, Vision Care, and Retirement for our full time team members, as well as Generous Paid Time Off and other unique perks for full-time and part-time team members Come learn more about us by visiting The Parkwood , and find your happy place here!

Our Director of Sales and Marketing:

• Generates and maintains sourcing leads


• Organizes strategic marketing events on site to promote the Community and Transforming Age


• Delivers other creative tactics to convert leads to move-ins


• Trains new team members as they gain experience to support the sales effort


• Reinforces the community’s brand reputation and achieve maximum occupancy goals


• Creates and maintains networks to market the community internally and externally and increase its exposure to potential residents.


• Effectively markets the community to seniors and their families and initiates the follow through necessary to ensure community census goals are met.


• Delivers a first impression aligned with our Culture of Excellence and serves as a resource and point of contact for those interested in senior living.


• Performs other duties as assigned.

What you need to succeed:

• Bachelor’s Degree in Sales, Marketing, or a related field, or the equivalent combination of education and experience.


• Proven track record in closing sales, and leads.


• New development lease up experience preferred


• Two or more years in the senior sales and marketing environment


• Demonstrated sales experience in senior living, hotel / hospitality or related healthcare environment preferred (i.e., CCRC, active adult, assisted living, skilled nursing, long term care, hospice, hospital, or home health)


• Previous sales experience and successful track record in identifying and building local relationships to drive business


• Excellent written, verbal, presentation, and customer service skills.


• Schedule flexibility (an occasional weekend day may be needed for tours/events). 


• Proficiency in MS Office Suite and other tools (e.g. CRM)