Partner Manager

About TrueLoyal

TrueLoyal is an AI-powered Emotional Loyalty & Advocacy platform that helps multi-channel consumer brands build deeper, lasting relationships with their customers. Formed from the merger of TINT and Zinrelo, TrueLoyal combines hands-on strategic program design, advanced data science, and AI-driven personalization to drive loyalty, retention, and advocacy loops across every channel.

We partner with consumer brands who want to transform their loyalty programs from transactional to emotional, increasing sales, purchase frequency, and customer lifetime value.

Role Overview

The Partner Manager will own the strategy and execution of TrueLoyal’s partner ecosystem. This role will build, scale, and manage strategic partnerships with technology platforms, agencies, system integrators, and complementary solution providers to accelerate revenue growth, enhance customer value, and strengthen TrueLoyal’s position as the leader in loyalty & advocacy technology.

This leader will combine commercial acumen, ecosystem thinking, and a bias for action. They will work cross-functionally with Sales, Marketing, Product, and Customer Success to ensure partners are an integral growth channel for TrueLoyal. A high sense of urgency is the winning formula for succeeding in this role.

Key Responsibilities

• Partnership Strategy & Ecosystem Building

• Define and execute TrueLoyal’s partnership strategy aligned with company growth goals.
• Identify, evaluate, and prioritize partnerships (commerce platforms, MarTech solutions, agencies, and consultants) that drive demand and customer adoption.

• Revenue Generation

• Build joint GTM motions with key partners to generate pipeline and closed revenue.
• Negotiate partner agreements that deliver measurable commercial value.
• Drive co-selling and referral opportunities

• Partner Enablement & Engagement

• Create enablement materials and training to ensure partners effectively position TrueLoyal’s value.
• Establish programs that reward and incentivize partner engagement, advocacy, and performance.

• Cross-Functional Collaboration

• Work with Sales & Marketing to co-create campaigns with partners that drive leads and awareness.
• Provide feedback to Product on partner ecosystem integrations and customer needs.
• Align with Customer Success to ensure seamless joint delivery and customer satisfaction.

• Thought Leadership & Market Presence

• Represent TrueLoyal at industry events, partner conferences, and joint webinars.
• Build TrueLoyal’s reputation as the go-to platform for loyalty and advocacy partnerships.

Qualifications

• 5+ years of experience in Partnerships, Business Development, or Channel Sales, ideally in SaaS, MarTech, or Commerce Tech.
• Proven track record of building and scaling partner ecosystems that drive measurable revenue.
• Deep network within eCommerce, loyalty, and marketing technology ecosystems (e.g., Shopify, Salesforce, VTEX, SAP, Adobe, agencies, etc.).
• Strong negotiation, relationship management, and executive communication skills.
• Commercial mindset with ability to design win–win agreements and GTM plays.
• Highly ambitious, impatient for results, and driven by a desire to win.
• Comfortable in a fast-paced, entrepreneurial environment where adaptability and action are paramount.

What We Value at TrueLoyal

• We over Me: Collaborative, team-first mentality.
• Customer Obsession: Every decision starts with what delights the customer.
• Empathy with Action: Listen deeply, then move fast.
• Adaptability: Embrace pivots and iterate quickly.
• Bias for Action: Fail fast, learn, and accelerate progress.
• Purpose: Build with intent and ambition.

• Premier Health Insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance plans
• Medical and dependent care flexible spending accounts
• Open PTO - we like to keep this simple...making time for life is important!
• 9 paid standard holidays each year in addition to open PTO
• 401(k) savings plan with Employer Matching
• Company-paid Life, AD&D, and Disability coverage
• A collaborative, entrepreneurial learning environment with a proven playbook
• Be part of a high-growth company revolutionizing customer loyalty
• Work with cutting-edge technology and innovative products
• Competitive salary, benefits, and growth opportunities
• Fun work atmosphere

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.