Parts Counter Manager

The Parts Department Counter Manager is responsible for overseeing daily counter operations, supporting internal and external customers, and leading counter staff to ensure accurate, efficient, and profitable parts sales. The manager will collaborate with the Parts Director to support operational consistency and continuous improvement. This role plays a key part in supporting the service department, technicians, and wholesale/retail customers while maintaining Ford brand standards and dealership profitability.

Key Responsibilities

Counter Operations & Customer Service

• Manage daily parts counter operations for retail, wholesale, and internal (service/technician) customers


• Ensure prompt, accurate parts identification, pricing, and invoicing


• Resolve customer concerns and backorder issues professionally and efficiently


• Maintain strong working relationships with Service Advisors, Technicians, and Sales staff

Team Leadership & Training

• Supervise, coach, and support Parts Counter personnel


• Train staff on Ford parts systems, catalog usage, and dealership processes


• Monitor performance and productivity; provide feedback and corrective action as needed


• Assist with scheduling and coverage to ensure counter efficiency

Inventory & Process Management

• Ensure proper parts stocking, bin location accuracy, and inventory control


• Assist with cycle counts, obsolescence management, and special orders


• Monitor backorders, emergency orders, and daily stocking orders


• Maintain cleanliness and organization of the parts counter and work areas

Sales & Profitability

• Promote add-on sales and upsell opportunities where appropriate


• Ensure pricing accuracy and adherence to dealership margin standards


• Track and support wholesale and retail sales growth


• Work with management to meet or exceed department sales and gross profit goals

Systems & Compliance

• Utilize Ford and dealership management systems accurately


• Follow Ford policies, warranty procedures, and dealership guidelines


• Maintain compliance with safety, environmental, and company standards

Qualifications & Skills

• Minimum 2–5 years of automotive parts experience (Ford experience strongly preferred)


• Prior supervisory or lead experience in a parts department strongly preferred


• Strong knowledge of Ford parts catalogs and ordering systems


• Excellent customer service, communication, and problem-solving skills


• Ability to multitask in a fast-paced dealership environment


• Strong attention to detail and organizational skills


• Proficient in dealership management software and Microsoft Office

Physical Requirements

• Ability to stand for extended periods


• Ability to lift up to 50 lbs


• Frequent bending, reaching, and walking within the department

Compensation & Benefits

• Competitive pay based on experience


• Performance bonuses (if applicable)


• Medical, dental, and vision insurance


• 401(k) 


• Paid time off and holidays


• Employee discounts