Patient Marketing & Community Engagement Manager

Job Purpose: The Patient Marketing & Community Engagement Manager will lead efforts to attract and serve women who are considering abortion, through strategic marketing and community outreach. This role is responsible for all client-facing marketing initiatives and collaborates with third-party vendors and local partners to strengthen our referral network. This position also supports event planning and administrative tracking related to outreach and client engagement.

KEY RESPONSIBILITIES

Patient Marketing & Outreach

• Develop and implement strategic marketing campaigns targeting abortion-determined women.


• Manage the patient-facing website, ensuring content is accurate, inviting, and optimized for user experience and search engines.


• Oversee patient-focused social media platforms, using compelling content to educate, engage, and build trust.


• Work with third-party marketing vendors to improve campaign performance and maximize reach.


• Develop brochures, signage, and outreach materials to support walk-in traffic and community awareness.

Community Engagement (Patient-Focused)

• Build relationships with schools, clinics, pregnancy test providers, and other organizations to increase patient referrals.


• Represent the organization at local events or community health fairs to raise awareness about services.


• Track outreach efforts and maintain contact lists for referral partners.

Event Planning & Record Keeping

• Support planning and execution of events related to patient engagement (e.g., baby showers, awareness campaigns).


• Capture and organize outreach data, marketing metrics, and event outcomes for reporting purposes.


• Maintain a shared marketing calendar and keep outreach records current in collaboration with leadership.

Skills & Qualifications

• A committed Christian who demonstrates a personal relationship with Jesus Christ and upholds the organization’s mission and values.


• Experience with digital marketing, social media management, and content creation.


• Strong writing, design, and communication skills (experience with Canva, WordPress, or email tools a plus).


• Self-motivated and organized, with the ability to manage multiple projects and deadlines.


• Previous experience in healthcare, community engagement, or client services preferred.


• Comfortable working in a fast-paced, mission-driven environment.


• A bachelor’s degree in marketing, communications, or a related field is preferred but not required.