Performance Creative Strategist

HumanN is growing, and we’re seeking a data-informed, creatively driven Creative Strategist to join our Growth team. In this role, you’ll lead the development of performance-driven creative across paid media channels—from concept and testing to coordination, analysis, and optimization. You’ll sit at the intersection of growth, creativity, and strategy—collaborating closely with Marketing to translate audience and brand insights into actionable hypotheses, rapid experimentation, and creative that drives performance. 

Responsibilities Include:  

• Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn't    

• Data Analysis: Aggregate and synthesize paid social data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience.   

• Strategize: Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics   


• Project management: Work cross-functionally with team of directors, editors, and producers (internal and external). Able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production. 
  


• Trend Tracking: Staying on top of trends both in social media and tech space! The digital marketing space is growing rapidly with AI and we want our team to stay at the forefront of the growth and trends!
  


• Goal: Make informed decisions to capture an audience and convert them into customers   

Required Skills & Qualifications: 

• Bachelor's degree in advertising, Marketing, or a strongly related field or equivalent experience.   

• 2-3 years in growth creative strategy, preferably within a DTC or e-commerce environment (wellness &/or beauty experience is a plus!) Proven ability to concept, test, and scale high-performing ad creative across paid media channels.

• A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio   

• 3+ years experience in advertising and/or content creation   

• 3+ years of experience as a creative builder and maker of stories   

• Combination of excellent conceptual and copywriting skills   

• Able to combine streamlined copywriting and visual narratives into one medium   

• Paid social or direct response work examples, especially in the CPG space. 


• Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content  
  


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Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include

• Health/Dental/Vision/Life Insurance


• 401k Retirement Plan with company match


• Paid parental leave


• Quarterly stipend for our supplements


• Unlimited PTO


• Hybrid/remote working model

About HumanN

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN’s scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.

HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country’s most successful independent entrepreneurs.

At HumanN, we believe…. it takes COURAGE to do our life’s greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.