Performance Creative Strategist

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

• Has a strong creative eye and a performance mindset
• Obsesses over what makes content stop the scroll and convert
• Knows how to translate data into a creative brief
• Experience building diverse UGC pipelines
• Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

What You’ll Do

Creative Strategy & Testing

• Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
• Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
• Translate performance data into actionable creative briefs for internal teams and creators
• Identify winning patterns and build frameworks for scaling proven concepts
• Stay ahead of platform trends, ad formats, and creative benchmarks

Creator & UGC Content

• Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
• Review creator deliverables through a performance lens before they go live
• Build and maintain a library of winning creative frameworks by creator type, platform, and audience
• Partner with the Growth Manager to analyze creator performance and identify what scales

Cross-Functional Creative Operations

• Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
• Work with creative studio to manage production timelines and ensure assets are ready to test
• Work with video editors and designers to iterate quickly on top performers
• Maintain a living creative learnings doc that informs future strategy

Analytics & Insights

• Analyze creative performance at the hook, format, and narrative level
• Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
• Build and maintain a creative scorecard to track performance across active tests
• Present findings and recommendations in clear, actionable formats

What You Bring

• 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
• Demonstrated ability to write and brief high-performing ad creative
• Strong analytical instincts — you can read a creative report and know what to do next
• Experience working with UGC creators and/or influencer-led content
• Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
• Strong written communication — briefs, copy, and internal decks that are clear and sharp

What We’re Looking For

• You think about creative as a performance lever, not just aesthetics
• You can move from insight to brief to live asset quickly
• You’re as comfortable in a spreadsheet as you are in a creative doc
• You have strong opinions about what makes content work — and you back them with data
• You’re a clear communicator and a strong cross-functional partner
• You care about building systems, not just shipping one-off assets

Nice to Have

• Experience at a health, wellness, or supplement brand
• Comfort writing short-form ad copy in addition to briefing it
• Exposure to CTV or YouTube performance creative
• Strong comfort using AI tools to accelerate creative iteration and research
• Experience with creator whitelisting and paid amplification workflows

• Competitive compensation including salary and equity
• Fully-paid health, dental, 401K, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.