Performance Marketing Lead

About the role: At Vilgain (Aktin), we are on a mission to redefine the functional food and active lifestyle market across Europe. We are growing fast, and our ambitions are even bigger. We are not looking for someone to just "manage campaigns" – we are looking for a heavy-hitter to take the helm of our performance marketing.

If you are tired of agency routines, vanity metrics, or corporate red tape and want to make a real, measurable business impact, this is your playground.

Your Mission

• P&L & Profit Ownership: You manage a monthly budget exceeding 10M CZK. You shift the strategy from vanity metrics (ROAS) to real business growth drivers: Contribution Margin and LTV.

• The Playing Captain: You lead and mentor the in-house PPC team. You set the standards, perform account code-reviews, and get your hands dirty on complex setups or key launches.

• Strategic Orchestration: You own the investment split across channels and international markets. You use data to decide where to scale and where to cut.

• Tech & Innovation Owner: You push the edge with tracking, scripts, and custom attribution. You own the experimentation roadmap (A/B testing) to lower CAC and unlock new volume.

• Full-Funnel Alignment: You don't just harvest demand; you generate it. You align performance with brand video campaigns and ensure feed strategies (Mergado) support our expansion.

Proof of Excellence

• Senior Track Record: 5+ years in performance marketing (Agency + In-house combo with e-commerce experience). You have a history of managing multi-million budgets without burning cash.

• Business First Mindset: You know ROAS is not profit. You fluently speak Contribution Margin, MER, and CAC, and understand how top-of-funnel activity impacts the bottom line.

• Platform Mastery: Deep technical expertise in Google Ads, Meta, TikTok, Google Analytics, Microsoft Ads, Criteo etc. Experience with marketplaces and comparison engines is a strong plus.

• Data & Tech Stack: Advanced proficiency in GA4, BI tools, and Feed tools (Mergado/Dotidot). You understand attribution nuances beyond the default settings.

• Natural Leadership: You have led a team or are a senior specialist ready to step up. You know how to mentor juniors and elevate the team's collective output.

• Global Mindset: Advanced English is required for international expansion and tool management.

What We Offer

• Real Impact: You get the budget, the goals, and the freedom to execute your vision.

• Top-Tier Tech Stack: Access to the best tools on the market and an in-house dev/data team to support your technical setups.

• A-Player Team: You will work alongside passionate experts who push each other forward every day.

• Health & Lifestyle: Monthly credits for Vilgain products to fuel your performance, multisport card, and gym access.

• Flexibility: Flexible working hours and hybrid work setup (offices in Brno/Prague).

Ready to scale with us? Let’s talk.