Performance Marketing Manager

Location: Sandy, Utah

About Cariloha:

Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green ‘footprint’ of this renewable resource. 

Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving.  We are looking for team members who espouse these same values.

Role Overview:

The Performance Marketing Manager is responsible for driving customer acquisition, revenue growth, and marketing efficiency across our family of brands.  This role develops and executes growth strategies across paid media channels while partnering closely with creative, email marketing, eCommerce, analytics, agency partners, and platform representatives.

This is a highly analytical and strategic role for a growth-minded marketer who can balance day-to-day campaign optimization with long-term business planning. The ideal candidate is comfortable owning performance outcomes, identifying growth opportunities, and influencing cross-functional teams without direct management responsibility.

Key Responsibilities

Growth Strategy & Planning

• Develop annual and quarterly performance marketing plans aligned with company growth objectives. 
• Identify opportunities to scale customer acquisition while improving profitability. 
• Recommend channel investment strategies based on performance trends and business goals. 
• Contribute to long-term customer acquisition and retention planning. 
• Stay current on industry trends, platform developments, and emerging growth opportunities.   

Media & Channel Management

• Own execution and optimization across: 
  • Paid Social 
  • Paid Search 
  • YouTube 
  • Display 
  • Affiliate 
  • Influencer Amplification 
  • Emerging Acquisition Channels 
• Manage external agencies and platform relationships. 
• Partner with Meta, Google, TikTok, and other channel representatives to identify growth opportunities. 
• Evaluate and test new acquisition channels and technologies.   

Budget & Performance Management

• Manage media budgets and pacing across both brands. 
• Monitor and optimize key performance metrics including:      
  • ROAS 
  • MER 
  • CAC 
  • LTV 
  • Conversion Rate 
  • New Customer Acquisition 
• Identify opportunities to improve marketing efficiency and contribution margin. 
• Develop performance forecasts and scenario planning models.   

Measurement & Analytics

• Analyze customer acquisition performance and channel effectiveness. 
• Partner with analytics teams to improve attribution and measurement frameworks. 
• Evaluate incrementality, attribution, and customer quality across acquisition channels. 
• Build actionable reporting and performance insights for leadership teams. 
• Translate complex data into clear business recommendations.   

Creative & Conversion Optimization

• Partner with Brand Marketing, Creative, and Content teams to develop high-performing campaigns. 
• Create testing roadmaps focused on: 
  • Creative 
  • Messaging 
  • Offers 
  • Landing Pages 
  • Audience Segmentation 
• Use consumer insights and performance data to guide creative decisions. 
• Identify opportunities to improve conversion rates throughout the customer journey.   

Cross-Functional Collaboration

• Partner closely with: 
  • Brand Marketing 
  • Creative 
  • eCommerce 
  • CRM / Email Marketing 
  • Product Development 
  • Retail Marketing 
  • Wholesale Marketing 
• Ensure acquisition strategies align with overall brand and business objectives. 
• Support integrated marketing campaigns across both brands. 
• Share performance insights that help inform broader marketing and business decisions.   

Innovation & Continuous Improvement

• Proactively identify new growth opportunities. 
• Test emerging platforms, tools, and technologies. 
• Recommend improvements to marketing processes, reporting, and operational efficiency. 
• Champion a culture of testing, learning, and optimization. 

Qualifications

Education

• Bachelor's degree in Marketing, Business, Economics, Analytics, or related field. 

Experience

• 5–8 years of performance marketing experience. 
• Proven success managing paid media budgets and driving profitable growth. 
• Experience with: 
  • Meta 
  • Google 
  • YouTube 
  • TikTok 
  • Affiliate Marketing 
  • Analytics Platforms 
• Experience working with agencies and media partners. 
• eCommerce and omnichannel retail experience preferred.   

Skills & Competencies

Strategic Thinking

• Ability to connect marketing performance to broader business objectives. 
• Understands both brand-building and direct-response marketing. 

Analytical Excellence

• Strong quantitative and financial acumen. 
• Comfortable working with large datasets and performance models. 

Ownership Mentality

• Takes accountability for business outcomes, not just channel metrics. 
• Proactively identifies solutions and growth opportunities. 

Collaboration & Influence

• Ability to influence stakeholders without direct authority. 
• Builds strong relationships across teams and external partners. 

Leadership Potential

• Demonstrates the capability to eventually lead teams and broader growth initiatives. 
• Thinks beyond campaign management toward long-term business growth.   

Key Performance Indicators (KPIs)

Growth Metrics

• Revenue Growth 
• New Customer Growth 
• Customer Acquisition Efficiency 
• Marketing Contribution Margin 

Performance Metrics

• MER 
• ROAS 
• CAC 
• LTV 
• Conversion Rate 

Strategic Impact

• Incremental Revenue Generated 
• Successful Launch of New Growth Initiatives 
• Testing Velocity & Learnings 
• Forecast Accuracy  

Compensation & Benefits

• Medical, dental, vision, and life insurance 
• 401(k) with company match 
• Paid time off (PTO) 
• Flexible work schedule and telecommuting opportunities 
• Gym membership options 
• Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards 
• Generous employee product discounts and annual product giveaways 
• Company events, catered meals, and a fully stocked kitchen 
• Annual one-on-one financial consulting