Performance Marketing Specialist

Performance Marketing Specialist (Paid Ads, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)

About the Role

We’re hiring a Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — from campaign setup to optimization and scaling — with a clear focus on driving leads, sales, and ROI.

If you’re both analytical and creative, and know how to improve CPA, ROAS, and conversion rates, this role is for you.

Responsibilities

Campaign Strategy & Execution

• Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms
• Plan and execute campaigns for lead generation, sales, and brand awareness
• Create and test ad creatives, targeting, and messaging
• Collaborate with content and creative teams for consistent campaign execution

Optimization & Growth

• Monitor campaign performance daily and identify optimization opportunities
• Run structured A/B tests across creatives, audiences, and landing pages
• Optimize budgets, bids, and targeting to improve ROI and efficiency
• Stay updated on platform changes and best practices

Analytics & Reporting

• Track key metrics: CTR, CPC, CPL, CPA, ROAS, Conversion Rate
• Use Google Analytics, Tag Manager, and ad platforms for performance analysis
• Build reports with actionable insights and recommendations
• Use data to refine overall paid media strategy

Collaboration & Strategy Alignment

• Work with marketing and sales teams to align campaigns with business goals
• Contribute to integrated strategies across paid, organic, and content marketing
• Provide data-backed feedback on creatives and messaging

Requirements

• 3+ years of experience managing paid marketing campaigns (Google Ads, Meta, LinkedIn)
• Proven track record of improving ROAS, reducing CPA, and scaling campaigns
• Strong understanding of PPC, attribution models, and conversion tracking
• Experience with:
• Google Analytics
• Google Tag Manager
• Strong analytical, communication, and project management skills
• Comfortable working remote during U.S. time zones

Nice to Have

• Experience with lead generation and e-commerce campaigns
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo)
• Experience with funnel marketing and audience segmentation
• Google Ads or Meta Ads certifications
• Experience managing multiple accounts or ad portfolios

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• CRM tools (HubSpot, Salesforce, Marketo)

Why Join

• Own and scale paid marketing campaigns across multiple platforms
• Direct impact on growth, revenue, and marketing performance
• Work in a data-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Improved CTR, CPA, and ROAS across campaigns
• Consistent growth in leads and conversions
• Efficient use of marketing budgets
• Strong reporting and data-driven decision-making
• Continuous campaign optimization and scaling

Apply Now

If you’re a Performance Marketing Specialist who can execute, optimize, and scale paid campaigns, we’d love to hear from you.

Apply now and drive measurable growth through high-performing digital campaigns.