Physician Liaison

Description

Outpatient Imaging Culpeper is seeking an outstanding Physician Liaison with the ability to deliver our outpatient imaging center's message to the medical community in the Culpeper area and surrounding market. Enjoy the satisfaction of driving results by employing needs-based sales techniques and optimizing conversational sales skills. If this describes you, and you want to be part of an amazing team, we are waiting to hear from you!

The Physician Liaison is responsible for building relationships with physicians, promoting the imaging center(s) and radiology services, conducting sales activities, providing training, and facilitating communication between the center and referring physicians daily. This position requires travel between referral source and clinic on a routine and on-going basis and may include some after-hours and/or weekend work.   

ESSENTIAL JOB FUNCTIONS:

· Build and maintain strategic relationships with physicians, office staff, and internal teams to drive engagement and referral growth.

· Analyze market data and trends to inform strategic growth plans and service line initiatives.

· Consistently meet or exceed performance targets, leveraging data to develop actionable business strategies.

· Conduct regular face-to-face visits with physician offices and healthcare facilities to strengthen relationships, assess needs, and promote services.

· Effectively manage a target list, ensuring optimal outreach frequency and consistent referral volume growth.

· Communicate key service line messages aligned with marketing strategies to increase provider awareness.

· Prospect for new business opportunities, utilizing relationship-building and closing skills to expand market share.

· Monitor competitive activity and adapt strategies to address changes in the market.

· Ensure accurate and timely CRM entries to document outreach activities, key contacts, and results.

· Coordinate logistics for meetings, in-services, and events, supporting physician engagement and business development efforts.

· Maintain reliable attendance and participate in team meetings, training sessions, and organizational initiatives.

· Collaborate as a proactive team member, contributing to collective success and addressing challenges as needed.

Requirements

 REQUIRED EDUCATION & EXPERIENCE: 

• Bachelor’s degree in business, marketing or health-related field preferred.
• Minimum of two (2) years’ experience, preferably in the healthcare industry. 
• Experience with Salesforce or other CRM software preferred.
• Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
• Must possess and maintain a current, valid Driver License, proof of current vehicle insurance, and reliable transportation for work.   

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Ability to work independently and manage a local geographic territory, inclusive of 250+/- provider accounts.  
• Must be coachable and be accountable to a professional development plan developed and supported in collaboration with your manager.  
• Demonstrates strong interpersonal skills to influence and build sustainable, effective relationships.
• Remains open to ideas and feedback and supports others.
• Must have strong time management and organizational skills, and the ability to multitask.
• Must be goal-oriented, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Ability to lead planning and execution of provider account lunches & educational meetings.   
• Knowledge of computer applications, including information and billing systems, keyboard input, digital archiving, and retrieving of data.
• Knowledge of Microsoft Office, including Word, Excel, and PowerPoint.  

TRAVEL REQUIREMENT:

• Position requires frequent travel, up to 90% in and around assigned territory on a regular basis.
• Some additional travel required for annual and/or semi-annual meetings is required.

CAREER LADDER: We believe in advancement, upward mobility, and growth opportunities for our team members!  This career ladder shows your point of entry into our team, as well as the growth and promotional opportunities available to you within our sales department: Physician Liaison  -   Sr. Physician Liaison  -    Sales & Marketing Manager  -  Regional Sales Manager  -   Area Director of Sales  

Outpatient Imaging Culpeper offers a full range of diagnostic and screening radiology services. Our primary mission is to offer affordable medical imaging without compromising expertise or a compassionate experience.  

To learn more, visit us at www.outpatientimagingculpeper.com. 

Our outpatient imaging center offers competitive salary and benefits. Pre-employment drug screen and background check are required. If qualified, please apply today for immediate consideration. OIA partners with local healthcare providers to develop, own and operate quality, easily accessible, service-oriented outpatient diagnostic imaging centers. To learn more, visit us at www.oiarad.com.

Equal Opportunity Employer

INDCORP

IHROIA