Physician Liaison Manager

Physician Liaison Manager

Position Summary

The Physician Liaison Manager is responsible for leading and executing physician outreach, referral development, and provider engagement strategies across multiple markets. This individual will oversee a team of Physician Liaisons while personally cultivating relationships with referring providers, healthcare organizations, hospitals, and community partners to drive patient referrals and support continued business growth.

The ideal candidate is an experienced healthcare sales and relationship management professional with strong leadership abilities, exceptional communication skills, and a proven track record of increasing physician referrals and expanding market presence. This position serves as the bridge between physicians, clinical operations, executive leadership, and the communities we serve.

About CUC Inc.

CUC Inc. is a publicly traded global healthcare services organization, founded in Japan in 2014 and listed on the Tokyo Stock Exchange Growth Market. CUC operates with a clear mission: Creating Hope Through Healthcare—partnering with physicians to build sustainable, patient centered care models supported by strong operational and clinical infrastructure. Over the past decade, CUC has expanded internationally, working with thousands of healthcare professionals and global partners across Japan, Southeast Asia, and the United States.

In the United States, CUC is focused on expanding office-based and outpatient interventional care platforms, including OBL programs. Individuals who join CUC will partner with a well-capitalized organization that values clinical leadership, program development, and the opportunity to help shape the next generation of outpatient interventional care.

Essential Responsibilities

Leadership & Team Management

• Recruit, hire, onboard, train, coach, and develop a high-performing team of Physician Liaisons.
• Establish individual and team performance goals aligned with organizational growth objectives.
• Conduct regular one-on-one meetings, ride-alongs, coaching sessions, and performance evaluations.
• Monitor territory coverage and adjust assignments based on market opportunities.
• Foster a culture of accountability, collaboration, professionalism, and continuous improvement.
• Develop standard operating procedures, outreach strategies, and best practices for physician engagement.

Business Development

• Develop and execute strategic physician outreach plans that increase referral volume and strengthen market presence.
• Identify new referral opportunities through market analysis and competitive intelligence.
• Build long-term relationships with:
  • Primary Care Physicians
  • Specialists
  • Hospital  systems
  • Independent physician practices
  • Urgent Care Centers
  • Skilled Nursing Facilities
  • Home Health agencies
  • Community organizations
• Represent the organization at networking events, conferences, medical society meetings, and community outreach events.
• Develop territory growth plans and identify underserved referral markets.

Physician Relationship Management

• Serve as the primary relationship manager for referring physicians and their office staff.
• Conduct regular in-person visits to physician offices to educate providers on services, treatment options, referral processes, and patient outcomes.
• Resolve physician concerns promptly while maintaining exceptional customer service.
• Ensure referring providers receive timely communication regarding patient care and referral status.
• Maintain consistent follow-up to strengthen provider loyalty and satisfaction.

Marketing & Brand Development

• Collaborate  with Marketing to develop promotional materials, presentations, educational programs, and provider communications.
• Coordinate physician education events, lunch-and-learns, grand rounds, and community seminars.
• Promote new physicians, specialties, procedures, and service lines.
• Increase brand awareness throughout assigned markets.

Data Analytics & Reporting

• Monitor referral trends, conversion rates, physician activity, and territory performance.
• Utilize CRM software to document physician interactions and track opportunities.
• Analyze referral data to identify growth opportunities and areas requiring intervention.
• Prepare weekly, monthly, and quarterly reports for executive leadership.
• Develop KPIs and dashboards measuring:
  • Referral growth
  • New referring providers
  • Provider retention
  • Market penetration
  • Visit activity
  • Revenue impact

Cross-Functional Collaboration

• Partner closely with:
  • Operations
  • Clinical Leadership
  • Practice Administrators
  • Marketing
  • Business Development
  • Revenue Cycle
  • Executive  Leadership
• Ensure physician feedback is communicated internally to improve patient experience and operational efficiency.
• Support  new clinic openings, acquisitions, and expansion initiatives.

 Qualifications:

Required

• Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field (or equivalent experience).
• 5+ years of healthcare business development, physician liaison, physician relations, or healthcare sales experience.
• 2+ years of leadership or management experience preferred.
• Demonstrated success increasing physician referrals and market growth.
• Strong understanding of physician referral patterns and healthcare delivery models.
• Excellent  interpersonal, presentation, negotiation, and communication skills.
• Experience  utilizing CRM platforms and Microsoft Office Suite.
• Ability to travel extensively throughout assigned territory.

Preferred

• Experience working with:
  • Multi-site physician practices
  • MSOs
  • Office-Based Labs (OBLs)
  • Ambulatory Surgery Centers (ASCs)
  • Vascular, Interventional Radiology, Cardiology, Orthopedics, Podiatry, or other  specialty practices
• Experience managing multiple markets or regional territories.
• Knowledge of physician recruitment, practice operations, and healthcare reimbursement models.

Why Join Us?

• Global Momentum and Proven Success: Be Part of a Global Growth Story: Since its founding in Japan 12 years ago, our company has grown rapidly, achieving a public listing and building a network of over 10,000 employees and partners worldwide. Now, we are bringing the same momentum to the U.S., driving transformative growth in a dynamic healthcare industry.
• Mission-Driven Innovation and Impact: Support a socially responsible mission that enables the company to focus on improving healthcare delivery and patient outcomes.
• Career Transformation: Transition from traditional based roles to a leadership position in the fast-growing outpatient interventional market.
• Financial Upside: Competitive compensation plus performance incentives and long-term equity potential.

Salary and Benefits CUC, Inc. offers a competitive and comprehensive compensation package designed to attract and retain top talent. This includes a market-competitive base salary, performance-based incentive opportunities, and a solid benefits package. Benefits include: Medical, Dental, and vision insurance, 401k with company match, PTO & Holidays.  Compensation has been structured to remain competitive within the healthcare market and is consistent with fair market value standards for comparable leadership positions.