PPC Marketing Specialist

Our client is a startup marketing agency in Limassol is hiring a PPC Marketing Campaign Manager

With an experienced leadership team, they are committed to fostering a culture centered on innovation, collaboration, and driving customer success. As they grow, they are seeking talented individuals to join them on this journey, helping shape both their operational procedures and our work culture.

Role Overview:

We are looking for a results-driven PPC Campaign Manager with a deep understanding of the iGaming sector to lead their paid media efforts. This role will play a key part in developing, implementing, and optimizing high-performing PPC campaigns, helping to drive business growth and exceed performance goals.

Your Key Responsibilities:

• Lead the strategy, execution, and optimization of PPC campaigns with a focus on the iGaming industry.
• Conduct thorough keyword research, bid management, and audience targeting to maximize ROI.

Google Ads Expertise:

• Create and manage high-impact campaigns across search, display, and video ads.
• Optimize ad spend to ensure maximum performance within budget constraints.

Expertise in Octopus Browser & Related Tools:

• Leverage Octopus Browser for advanced data scraping, market analysis, and campaign management.
• Use insights to refine audience targeting and improve ad relevance.
• Strategic Campaign Development:
• Design customized PPC strategies aligned with broader business goals to drive high-quality traffic.
• Collaborate closely with marketing and sales teams to ensure PPC efforts support overall company objectives.

Data-Driven Optimization:

• Regularly analyze campaign performance using analytics tools to identify and act on improvement opportunities.
• Implement A/B testing and other techniques to enhance click-through rates, conversions, and key metrics.

Proven Impact on Business Growth:

• Demonstrate a history of improving visibility, conversion rates, and ROI in the iGaming sector.
• Contribute to company growth through campaigns that consistently exceed performance targets.

Results-Oriented:

• Set, track, and exceed KPIs for campaign success, delivering measurable results.
• Provide detailed performance reports with insights for future campaign strategies.

Your Experience:

• Minimum 2 years of hands-on PPC campaign management experience, specifically within the iGaming sector.

Skills:

• Proficiency in Google Ads, with expertise in keyword research, bid management, and audience segmentation.
• Advanced knowledge of Octopus Browser and related tools for market analysis and campaign management.

Mindset:

• A strategic thinker with a data-driven approach to campaign optimization and a track record of exceeding KPIs.
• A history of driving successful PPC campaigns, with measurable improvements in visibility, conversions, and ROI.

What We Offer:

• The chance to play a key role in a fast-growing startup, where your contributions will directly impact the companys success.
• A collaborative, innovative, and forward-thinking team committed to building a leading marketing agency.
• Opportunities for personal and professional growth as the company expands.
• Flexible Working hours/Hybrid if required.

To apply for the opportunity, please email Terri Neofitou at [email protected]