PPC Specialist

At Benrey, we are dedicated to elevating brands’ online presence and captivating audiences through innovative digital strategies. As a team of forward-thinkers and creative problem-solvers, we specialize in crafting unforgettable customer experiences across all digital platforms. From executing cutting-edge SEO, PPC, Link-Building, In-App, DSP, and social media campaigns to designing fantastic, user-friendly apps & websites, we cover every aspect of digital marketing with precision and expertise.

Our comprehensive B2B solutions cater to businesses of all sizes, providing expert consultancy and cutting-edge analytics to drive meaningful engagement and measurable results. With a passion for delivering unparalleled customer satisfaction, we strive to exceed expectations and empower our clients to thrive in the digital landscape.

Role Summary:

We are looking for a PPC Specialist with a strong background in planning, executing, and optimizing paid search campaigns across platforms like Google Ads and Bing. The ideal candidate is data-driven, detail-oriented, and passionate about achieving measurable results through precise bidding strategies and compelling ad copy.

Key Responsibilities:

• Campaign Setup & Management: Create and manage PPC campaigns on Google Ads (Search, Display, YouTube) and Bing Ads, aligned with business objectives.

• Keyword Research & Strategy: Conduct in-depth keyword research and competitor analysis to develop high-converting keyword strategies.

• Ad Copy & A/B Testing: Write compelling, conversion-oriented ad copy. Implement A/B tests to optimize messaging and performance.

• Bid & Budget Management: Monitor and adjust bids and budgets to ensure optimal performance and ROI.

• Landing Page Optimization: Collaborate with design and dev teams to ensure landing pages are optimized for conversions and aligned with PPC goals.

• Analytics & Reporting: Track, analyze, and report on campaign performance using tools like Google Ads, Google Analytics, and Looker Studio.

• Stay Ahead of Trends: Keep up with the latest trends, updates, and best practices in paid search and digital advertising.

Your Skills and Competences:

• 1+ years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube).

• Strong analytical and problem-solving skills with proficiency in Google Ads, Google Analytics, and Excel/Google Sheets.

• Experience with conversion tracking, tagging, UTM parameters, and audience targeting.

• Familiarity with Bing Ads and other platforms is a plus.

• Experience in high-competition industries like iGaming or eCommerce is an advantage.

• Solid understanding of PPC funnel stages, customer journey, and performance metrics (CTR, CPC, CPA, ROAS).

• Strong communication skills and ability to collaborate with design, content, and dev teams.

• Bonus: Experience with scripts, feed-based campaigns, and automation tools.

We Offer:

• Flexible working hours

• 28 calendar days of annual leave

• 3 days of paid sick leave per year without a medical certificate

• Stebby wellness platform

• Private medical insurance (100% coverage)

• Reserved parking slot

• Amicable work environment and supportive team members

• Opportunities for professional development and career growth

• Office-based role in our vibrant Tallinn HQ