PPC Specialist: Digital Advertiser

Job Description

The Digital Advertising Specialist I is responsible for working with the digital advertising team and division leaders to maintain the assigned ad accounts using standards, budgets, campaign outlines, and market trends. This position requires working with divisions to coordinate content, implement content strategies, and refine ad performance. Objectives also include the research and implementation of unique content placements and channels that are coordinated with the divisional leaders to ensure our message is consistent across the entire purchase process.

Job Duties

• Monitor the tactical performance of Facebook, Google, and other primary advertising accounts and primary drivers/key performance indicators
• Maintain PPC key health metrics and propose countermeasures as needed
• Integrate audience segmentation throughout ad sets to ensure accurate spending on the right audiences
• Develop cadence for ad review with the creative team to ensure content aligns with brand strategy
• Collaborate with email, sms, and other communication channels to garner engaged audiences for ad placements.
• Create, design, and execute ad formats in various locations that maximize placement and minimize cost, always aiming for Return-On-Ad-Spend
• Create, develop, and enhance segmentation efforts to improve customer experience through PPC
• Coordinate content updates as needed with the creative leadership team to grow metric performance
• Ensure digital advertising efforts follow industry policies and best practices
• Create daily and weekly reporting structures that follow internal management standards
• Work within provided budgets to maximize placements and results
• Utilize and understand campaign objective, audience, and placement standards
• When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Knowledge, Skills, and Abilities

• Ability to work independently and as part of a team
• Strong teamwork and collaboration skills
• Creativity, customer focus, and strong attention to detail
• Strong problem solving and decision- making skills
• Strong organizational and analytical skills
• Clear verbal and written communication skills

Minimum Requirements

Education

• High School Graduate or General Education Degree

Experience

• 1 year of marketing analytics, digital marketing, SMS/MMS or related experience
• HubSpot, Klaviyo, Google Analytics, or other ESP/CRM certifications preferred

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

• Location: Onsite, Wrightstown WI
• Track your own hours both honestly and accurately
• Open and honest communication with leadership and peers
• Own your plan, own your work
• Always follow up and follow through
• Stay positive, own your mood

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.