PR & Influence Manager, North America

Do you want to help shape the visibility, reputation, and cultural relevance of one of the world's most iconic luxury audio brands?

We are looking for a highly connected, culturally curious and strategic PR, Influence and Communications leader who understands how luxury brands build reputation, desirability and relevance through earned media, influence, social conversation and cultural connections.

As PR & Influence Manager, North America, you will join our Marketing & PR team in New York and lead the PR, earned media and influence strategy across the US and Canada.

This role is critical as we continue our journey to establish Bang & Olufsen as the leading global luxury audio brand, increasing awareness, strengthening brand reputation and desirability, and supporting key commercial and cultural moments across North America (US and Canada).

Beyond traditional PR, you will help shape how the Bang & Olufsen shows up locally though influence, cultural partnerships, talent relationships, and relevant brand experiences.

This PR & Influence Manager works closely with our Global PR and marketing teams based in Denmark, as well as cross-functional teams across North America.

The role reports to the Head of Marketing & PR, US East & Canada.

Key responsibilities

• Lead the North America PR, influence and communications strategy, driving high-quality earned media, share of voice, brand reputation and Bang & Olufsen’s luxury positioning.


• Build, nurture and activate strong relationships with journalists, editors, media, tastemakers, creators, and influential voices across luxury, music, design, lifestyle, technology, architecture, art and culture.


• Develop compelling storytelling around the brand, products, corporate news, partnerships and key brand moments.


• Lead the local influence and cultural strategy, acting as a cultural radar for the business and identifying relevant creators, talent, partnerships, communities and moments that strengthen visibility, credibility and cultural relevance.


• Manage the external PR agency and product seeding program, setting clear priorities, targets, and performance expectations across media outreach, pitch angles, reviews, gifting, placements, and reporting.


• Own the North America communications calendar, ensuring consistent and locally relevant messaging across earned, influence and organic social channels in alignment with global brand strategy.


• Partner with Marketing and global teams to shape the organic social and community approach for our market, identifying locally relevant stories and moments that extend earned and cultural impact.


• Support corporate and executive communications in North America, including leadership messaging, interviews, speaking opportunities, briefing materials, Q&A preparation, and reputation-sensitive communications.


• Partner closely with Retail and Sales teams to integrate communications into store openings, product launches, client moments, events and priority commercial initiatives, ensuring activity supports both brand-building and business objectives.


• Lead measurement and reporting across PR, influence and communications, establishing clear KPIs and translating performance into actionable insights and recommendations.


• Manage the communications budget with strong commercial discipline, prioritizing resources against the highest-impact brand and business opportunities.


• Monitor emerging issues and reputational risks, escalating appropriately and supporting coordinated communications responses with local and global leadership.

What you bring

We are looking for who combines strategy thinking with exceptional relationship-building skills and genuine cultural curiosity,

You have an established network across media and ideally within the broader luxury ecosystem, and you know how to build trusted relationship with journalists, editors, tastemakers, and influential voices.

Moreover, you bring:

• 7+ years of experience in PR, communications, ideally within luxury, fashion, design, lifestyle, or hospitality – but not limited to.


• A degree in Public Relations, Communications, Marketing, or a related field is preferred


• A strong existing network across North America media, with a proven ability to develop and maintain relationships with journalists, editors, and influential industry contacts


• A strong understanding of luxury brands and luxury consumers


• Strong expertise in brand and communications strategy, with the ability to translate broader brand ambitions intro locally relevant programs


• Strategic mindset combined with a hands-on approach to execution


• Excellent organization and analytical skills, with a ROI mindset


• Exceptional written, verbal and presentation skills


• Agility and confidence working in a fast-moving environment, navigating ambiguity and evolving priorities


• A highly proactive and entrepreneurial mindset

What we offer

The PR & Influence Manager reports to the Head of Marketing & PR US East and Canada, and partners closely with the Global PR team based in Denmark to ensure alignment between global brand strategy and local market relevance.

You will work across the North America organization, partnering with Marketing, Retail, and Sales to maximize the impact of key brand moments and ensure communications support both our brand-building and business objectives.

With approximately 1,100 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: $115-125K fixed annual salary + bonus & benefits 

Location: New York City, NY

Start date: November 2026

Travel: Approx. 10 - 15% travel per year

How to apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than October 10, 2026. We encourage you to apply as soon as possible; this advert could be closed before the stated deadline if we receive a high volume of applications.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Talent Acquisition Consultant Aurora Rossi at [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.