Practice Lead

Practice Lead

About the Company
Global consultancy advises on & manages mission-critical data, analytics, marketing & advertising platforms, technologies & processes.
Industry
Marketing and Advertising
Type
Privately Held
Founded
2015
Employees
51-200
Categories
Marketing & Advertising

About the Role
The Practice Lead role manages the client-partner facing aspects of the Company's global Analytics, Business Intelligence, Data Science, and Data Engineering teams. The Practice Leader is accountable for helping to define, support and deliver both the Company’s value proposition and its Marketing, Channel activities, and Business Development as it relates to these teams which are located in the U.S. and India. The Practice Leader is an active, billable Lead Consultant with direct reports. There is a parallel Manager in the firm’s India Delivery Center that has day-to-day responsibility for the Practice’s delivery teams.The Practice Lead and the Delivery Manager work together to implement, manage and deliver solutions that drive success meeting and exceeding our client-partners’ business KPIs.The Practice Lead is the first point of subject matter expertise for his/her assigned prospects and client-partners.

In this role, you will develop strong relationships with a variety of client-partners and internal and external resources, connecting with key business executives and stakeholders.He/She will be responsible for all aspects of the pre- and early stage client-partner pitch and onboarding processes leading the front-end of the Data and Analytics Consulting and Managed Services teams. The Practice Leader will also support client-partners interested in consulting hours implementing or customizing Company's own proprietary AI platform, MAdTechAI(https://madtechai.com). Some travel may be required on a case-by-case basis.You should have expert knowledge of PII and non-PII data, various analytic and business intelligence tools, media and marketing data and modeling, programmatic campaign management (e.g., display, video, mobile, social, native, audio, advanced TV) and experience with yield management, SSPs, DSPs, CDPs, DMPs and exchange-based media buying and selling.The Practice Lead will also be responsible for supporting internal Company Data and Analytics-related business and product strategy and management and certain 3rd party partner certification programs, including training and marketing.Responsibilities:Day-to-day point of contact with our key clients. Build, grow and maintain relationships, gaining deep understanding of their business and marketing needsWorking with our Delivery and Development teams in India, monitor and optimize metrics for delivery, reporting and analysisAddress internal and external partner queries effectively and in a timely mannerGenerate partner memos and presentations providing recommendations as to methodologies, processes, and key insightsHelp prepare RFI/RFPs and RFP/RFI responses in a timely mannerTroubleshoot technical issuesBe the in-house, partner-facing expert in Analytics, BI, Data Science and Engineering, SSPs, DSPs, DMPs, CDPs, mix modeling, attribution modeling, propensity modeling, AI, blockchainHelp develop best practices by creating training materials, sales materials and partner-facing guides QualificationsBachelor’s Degree, preferably business, engineering or quantitative degree, graduate degree preferredOverall 12+ years of experience, Minimum 10 years of data/analytics and digital advertising media and marketing experience4+years of experience in AI/BI/Analytics/Data Engineering preferredKnowledge of any cloud platform (AWS/Azure/GCP) preferredShould be strong in data storytellingGood understanding of any Visualization tool (Tableau / Sisense / Power BI)Brand and Direct Response digital media and marketing experience requiredKnowledge of programmatic media systems and tools (e.g., ad servers, ad exchanges, platform providers, attribution, tagging, ad verification, measurement, brand safety, viewability)Extensive experience with DSPs and DMPs, required; CDPs preferredExperience with SSPs, preferredExperience with CPA, CPC, CPL and CPM marketing campaigns, requiredKeen understanding of ad targeting and optimization methodologiesProficiency in MS Office, including Excel, Powerpoint and Word and Google Analytics or Adobe AnalyticsProficiency in data analysis including pivot tables and advanced functionsOutstanding troubleshooting, analytical, and problem-solving abilities with APIsTeam management experience, preferredEffective time management skills – ability to prioritize and meet deadlinesThrive in a fast-paced start-up environmentStrong analytical, problem solving and critical thinking skillsCollaborative team-player yet comfortable with independence
Team Size
30
Travel Percent
Less than 10%
Functions
Data Management/Analytics
Business Development

Skills
Data And Analytics required
Business Intelligence required
Data Management required
Customer Relationship Management required
Data Science required
Salesforce required
Salesforce.com required
Marketing Analytics required
Marketing Automation required
Programmatic required
Segmentation required
Cloud Services required
Business Development required
Sales required
Channel Management required

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