Practice Liaison

OVERVIEW: Join an exceptional national team of Practice Liaisons. The Practice Liaison represents US Fertility to the referring provider community, our industry partners, and our patients within a geographical area. The goal of this position is to grow new patient volume by maintaining and enhancing current provider relationships, developing new referring provider relationships, leveraging industry partners, and increasing overall brand awareness for the practice’s region. The liaison works closely with the US Fertility physicians to organize and lead networking opportunities to partner with referring providers in the care of our patients, and lead patient-facing events. Success is achieved through the attainment of specific and measurable goals related to patient referral volume, field activity, and performance of target accounts.

The schedule is Monday through Friday 8:00AM-5:00PM supporting our Fair Oaks, Fredericksburg, and Woodbridge offices.

How You'll Contribute:

• Conduct regular visits to OB GYN offices and other referring providers to promote our services, establish partnerships, and strengthen existing relationships. Visits include office calls, luncheons, dinners, open house events, preceptorships, and meetings.


• Organize and manage educational opportunities (i.e., webinars, seminars) for referring providers and potential patients.


• Using market and competitive intelligence as well as internal data, create and maintain territory call routing plan to achieve goals. Maintain accurate records of visits, interactions, and partnership activities.


• Tailor messaging and strategy based on US Fertility service differentiators, knowledge of territory, and evolving market factors.


• Drive annual territory competitive analysis. Analyze market trends, competitor activities, and industry developments to inform strategies and identify growth opportunities.


• Work closely with US Fertility physicians to establish individual account strategy & target accounts, .


• Maintain up-to-date records and contact information for each provider account in Salesforce.


• Monitor referral volume and tailor strategy and prioritize activity based on data. Able to interpret reporting and find data-driven insights to drive actions.


• Leverage industry partners and local employers as applicable to enhance referrals, expand reach, and grow brand awareness.


• Work with the marketing team to design and deliver territory-specific provider collateral tailored to local needs.


• Deliver weekly activity reports and monthly expense reports. Manage field territory budget.


• Be prepared to speak to referral results and trending at quarterly director/physician meetings.


• Maintain professional, fertility and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.

Requirements

• BA/BS in Business, Marketing, Healthcare, Liberal Arts & Sciences.


• 2 years experience in medical/service sales preferred.


• Women’s healthcare pharmaceutical sales preferred.


• Must live within geography of responsibility or within reasonable driving distance.


• Time and territory management skills. Familiarity with local market and health systems.


• Strong technical skills – Microsoft Excel, Microsoft Powerpoint, Salesforce, Power BI. Ability to leverage data to drive field priorities.


• Self-motivated, independent worker.


• Demonstrated success in influence and negotiation skills.


• Excellent oral and written communication skills.


• Strong verbal, interpersonal and listening skills.

What We Offer:

• Competitive pay + bonus


• Comprehensive training


• Medical, dental, vision, and 401(k) matching


• Generous paid time off and holidays


• Tuition assistance


• Ability to make an impact in the communities we serve

How To Get Started:

To have your resume reviewed by someone on our Talent Acquisition team, click on the “Apply” button. Or if you happen to know of someone who might be interested in this position, please feel free to share the job description by clicking on an option under “Share This Job” at the top of the screen.