President, King & Columbus

Position Description: King & Columbus is a leading, full service marketing agency, focused on providing content and digital marketing solutions to a wide range of client verticals. The agency serves as the in-house digital agency for parent company[RH1] ,The Post and Courier [RH2] and also stands alone providing full agency-of-record to its direct [RH3] client base. The President of King & Columbus serves as the chief executive for the agency, driving business development efforts and overseeing daily operations for K&C. This position has full oversight of the agency and its staff, but should place a continued focus on new business development, client pitches, and budget achievement. As a digital-focused agency, the President must demonstrate a strong understanding of digital and content marketing services and be kept up to date on latest trends in the marketplace.

Responsibilities:

• Serve as the chief executive of the agency, providing leadership, management and strategic direction to agency staff.
• Act as head of business development for the agency overseeing the full new client process: prospecting potential new clients, conducting discovery meetings / needs assessments, conducting the pitch and new client onboarding.
• Combine client goals, objectives and needs with K&C's suite of services and market data/trends to produce customized, effective marketing strategies for each client
• Participate in crafting responses to RFPs and producing SOWs as requested or needed.
• Manage King & Columbus / agency services budgets, establishing revenue goals, managing expenses, and forecasting revenue and profitability projections.
• Participate in ongoing client calls/meetings, leading meetings for strategic level clients.
• Review client marketing campaigns and provide guidance for optimization and increased client ROI.
• Utilize Hubspot CRM to manage business development pipeline, communication with current clients, and KPIs for all K&C staff positions.
• Identify new opportunities and vendor relationships to increase the agency's portfolio of solutions and to provide additional value to its clients
• Maintain strong level of knowledge in digital marketing and web development, with a priority placed on continual learning and monitoring latest trends.
• Develop, implement and evaluate internal policies and processes within the agency.
• Develop revenue growth strategies for King & Columbus' content marketing arm, Content That Works.
• Lead training on sales strategy and agency services to both K&C's staff as well as The Post and Courier's statewide media teams.
• Lead K&C staff and K&C management team meetings as needed.
• Serve as internal champion for agency services within Evening Post Publishing's revenue leadership team.
• Recruitment, hiring and onboarding of new staff with support of Human Resources
• Participate in The Post and Courier's revenue leaders and department managers meetings.
• Other duties as assigned by Chief Revenue Officer.

Requirements, minimum education level, and experience:

• Bachelor's Degree in marketing, communications or similar field required. MBA strongly preferred.
• Minimum of six years of agency, marketing or sales experience required with 4+ years digital marketing experience required.
• Previous agency experience required.
• Demonstrated experience in development of marketing campaigns and business-to-business marketing.
• Strategic planning and analysis experience.

Knowledge, Skills and Abilities:

• Excellent written and oral communication skills.
• Understands and demonstrates the ability to manage and measure sales effectiveness through a CRM.
• A get it done attitude with the ability to multi-task
• Valid driver's license with a good driving history.