Principal, Biz Marketing (KOL Operations & Partnership)

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.   

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” 

Role Overview

As our KOL Operations lead for the Taiwan market, you will be the engine behind our influencer ecosystem. You aren't just managing a list of names; you are building a network from the ground up. You will be responsible for the full lifecycle of KOL/KOC engagement—from initial "hunting" and agency negotiations to platform onboarding, campaign management, and final financial settlement. 

What You Will Do  

1. Talent Acquisition & Hunting

• Identify & Recruit: Proactively hunt and onboard high-performing KOLs and KOCs across platforms (Instagram, YouTube, TikTok, and Threads).


• Agency Relations: Establish and maintain strategic partnerships with Taiwan’s top MCNs (Multi-Channel Networks) and talent agencies.


• Pitching: Effectively communicate our platform’s value proposition to convert "cold" leads into active platform users.

1. Platform Operations & Management

• Onboarding: Guide KOLs through the technical setup of our platform, ensuring a seamless user experience.


• Campaign Lifecycle: Oversee day-to-day campaign executions, ensuring KOLs meet deadlines, follow brand guidelines, and post high-quality content.


• Retention: Act as the primary point of contact for talent, resolving issues quickly to maintain high platform loyalty.

1. Financial Settlement & Administration

• Billing & Contracts: Manage the end-to-end contracting process for both independent creators and agencies.


• Performance Tracking: Verify deliverables against agreed KPIs (reach, engagement, conversion).


• Final Settlement: Handle the monthly billing cycle, ensuring accurate payments, tax compliance (Taiwan-specific requirements), and timely closing of accounts.

Basic Qualifications

• Experience: 7+ years in Influencer Marketing, Talent Management, or Agency Operations within the Taiwan market.


• Network: An existing "rolodex" of Taiwan KOLs and agency contacts is a massive plus.


• Hard Skills: Proficiency in CRM tools and Excel (for settlement tracking).


• Soft Skills: Exceptional negotiation skills and a "hunter" mindset. You should be comfortable making the first move.


• Language: Native-level Fluency in Traditional Chinese; Professional English proficiency.

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled. 

• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 

• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:  

https://www.coupang.jobs/privacy-policy/​