Job Description - Principal Communications Representative
Develop and implement strategic plans and campaigns, in alignment with key business priorities, to bring our story to life across a diverse stakeholder base. Create engaging and compelling content from start to finish for multiple channels based on customer and market insights, including videos, website content, social media, tradeshow collateral and executive messaging. Work alongside senior executives to craft internal messages supporting employee engagement, strategic communications and external speaking engagements. Partner with business development, strategy and program management teams to write product information for business pursuits and captures. Partner with Communications leadership to execute and project-manage key stakeholder-messaging and reputation-building events, including major facility openings, high-level customer tours of key manufacturing sites, and thought-leadership engagements. Spearhead design of materials, messaging and supporting digital collateral. Consistently evaluate and make recommendations to business leaders on new and innovative sales and marketing tools to promote products. Ensure consistency and integration across all messaging platforms with precise attention to detail. Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts. Manage execution elements including web, collateral, content, videos, events, demos, PR, digital, social media, advertising, thought leadership etc. Train and prepare subject matter experts for media interviews and lead interviews with reporters. Gather and analyze metrics dashboards to identify effectiveness on key campaigns and identify opportunities for improvement. Develop, design or delegate to brand teams: data sheets, infographics, pull-up banners, or other business collateral. Support (or lead) content and page development of any business pages, featured stories on northropgrumman.com Ability to decipher key messaging points to creative copy Exceptional writing skills to tell our story: identify, conceptualize and produce a diverse array of content (newsletters, leadership messages, feature stories, videos, social, marketing collateral, etc.). Experience tailoring strategic messages to a variety of audiences, particularly in translating one message for a diverse range of stakeholders. Proven experience building integrated marketing/communications campaigns resulting in successful captures. Excellent project and cross-functional team management skills. Intellectual curiosity and ability to simplify complex, highly technical topics into engaging and digestible stories. Established track record of overseeing and/or architecting effective strategic communications plans, especially related to complex topics, with tangible results. Ability to support and enhance strong communications standards, workflows and branding guidelines while disseminating content across multiple mediums, including digital, print, and more Affinity for developing relationships with high-level officials and/or industry leaders Demonstrated proficiency at simplifying and presenting complex data and highly technical topics into engaging and digestible stories. Bachelor's degree with 5+ years of experience successfully developing and deploying communications practices - OR - 3+ years of experience as outlined above with Master-level degree. An additional four years' experience accepted in lieu of a degree. Proficient in Microsoft Office suite (Word, SharePoint, Excel, PowerPoint, Outlook, Teams) with ability to develop compelling presentations for executives and key influencers. Basic Adobe program (Photoshop, InDesign, Premier Pro) and SharePoint experience preferred. Possess a high level of integrity when handling sensitive and confidential information. Strong project management skills. Demonstrated media relations expertise. Ability to work independently while managing multiple deliverables. Experience developing and implementing change management strategies. A portfolio of material that demonstrates a mastery of writing and communication planning. Ability to travel up to 10%. Ability to obtain a US DoD Secret security clearance. Must be a U.S. Citizen.
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