Principal Competitive Intelligence Manager - Security

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Security. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings successfully against competitors, ensuring the organization remains competitive in a dynamic market.

The ideal candidate brings a solid mix of technical, business and communication ability, particularly in the Security market. You have deep knowledge of Security solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You thrive at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences.

What You Will Be Doing

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  Build and implement a robust competitive intelligence program for Security. This program will analyze competitors' products, services, pricing, packaging, marketing strategies, and financial performance in detail.
  
  


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  Create clear materials for both internal and external use. This includes battlecards, bulletins, training documents, and comparisons for blogs and websites. These materials should explain the unique features of Elastic products and technologies. They will help build confidence in sales and solution engineering.
  
  


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  Track, study, and communicate competitive developments, providing timely responses to market changes and competitor actions.
  
  


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  Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
  
  


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  Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
  
  


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  Maintain a deep awareness of the security market, including market trends, competitive dynamics and SWOT evaluations.
  
  


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  Successfully collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
  
  


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  Participate in industry events to monitor trends and advise on competitive shifts.
  
  

What You Bring

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  Knowledge of the Security market, key players, technologies and trends.
  
  


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  Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry.
  
  


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  Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
  
  


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  Experience translating technical features into compelling business value for diverse audiences.
  
  


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  Ability to build relationships and work successfully with teams across the company, including sales, marketing, engineering, and executive team.
  
  


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  You need strong communication skills. This includes verbal, written, and visual skills. You will use these skills to share insights and strategies about the competition.
  
  


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  Background in engineering, computer science, or equivalent experience is helpful but not required.
  
  

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