Principal Demand Generation Manager

MKTQ227R22

Reporting to the Senior Director of Demand Generation, this role is responsible for uniting cross-functional stakeholders to develop and execute the biannual, strategic, and integrated Demand Generation and Field Marketing plan. You’ll act as a central connecting point between go-to-market teams—ensuring we align with the company's overarching priorities and deliver measurable growth.

The impact you will have:

• Strategic Alignment: Lead collaboration across Demand Generation, Partner Marketing, Field Marketing, and other key leaders to articulate how integrated half-year plans roll up to company goals, securing executive alignment and approval.


• Business Driver/SME: Informs and champions transformational operational excellence: A strong, scalable, operating rhythm that drives accountability, transparency, and measurability throughout the campaign development process.


• Data-Driven Insights: Synthesize complex data and insights to guide executive decision-making and strategic adjustments.


• Forward Thinking: Advocates and prioritizes a roadmap, asks about the future of integrated campaign development, and identifies and prioritizes high-impact projects to help scale the organization effectively.

What we look for:

• 7+ years of professional experience, of which 5+ years of experience are in demand generation in a high-growth SaaS startup.


• Strong communication and stakeholder management skills; skilled at influencing across senior levels.


• Proven ability to build operational frameworks, manage budgets, and drive cross-functional alignment.


• Comfort working in dynamic, fast-paced environments and managing competing priorities.


• Analytical mindset with proficiency in data-driven decision-making and campaign performance analysis.


• Past experience working on integrated campaigns with expertise in end-to-end campaign development, execution, and measurement. 


• Prioritize and achieve in an environment that requires fresh thinking and new ideas. Strong growth mindset, having an open mind to new ideas and growth opportunities.