Principal Marketing Analyst

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you an analyst who would rather build the measurement system than inherit one? AdvancedMD is entering a defining chapter. We're building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You'll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The Principal Marketing Analyst role will have you working in an agile environment between 2 work modes. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there's a formal warehouse — is the challenge of this role. Along the way, you'll have real influence over how that stack takes shape.

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

Essential Job Duties:

Analysis and Insight:

• Answer marketing's questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires


• Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation


• Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks


• Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage


• Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution

Measurement and Reporting:

• Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing's core KPIs and the definitions behind them


• Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt


• Design and maintain Power BI reporting that stakeholders genuinely use, and retire what they don't


• Document definitions, logic, and caveats so the work outlasts any single analysis

Partnership and Enablement:

• Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers


• Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and cannot support


• Help shape marketing's data layer as the stack modernizes — partnering with our data engineer to bring in new sources, and with company data and BI counterparts on shared standards


• Serve as a trusted, go-to input whenever marketing needs data-driven guidance

What You'll Need to Get the Job Done:

• Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. We weight demonstrated analytical ability and work history over credentials


• Substantial experience analyzing marketing performance in a role where you owned the analysis end to end, not just the report refresh


• Advanced SQL: complex joins, window functions, CTEs, and query performance tuning (we use Starburst)


• Strong hands-on BI development in Power BI, including data modeling and DAX. Deep experience in similar tools (Tableau, Looker, etc.) also considered


• Working data modeling skills: building semantic and reporting layers on top of imperfect source data. You don't need to be a data engineer, but you do need to be resourceful when the clean table you want doesn't exist


• Working knowledge of web or product analytics data (we use GA4)


• Fluency with how marketing actually works — demand generation, paid media, lifecycle, and funnel stages — and a point of view on what good performance looks like


• Demonstrated attention to detail and strong troubleshooting instincts


• A track record of structuring loosely defined problems and moving them forward without waiting to be told how


• Excellent written and verbal communication with non-technical partners

What Will Make us LOVE You

• Experience in SaaS, healthcare, or health IT


• Experience supporting both a sales-led and a product-led motion


• Experience building marketing measurement from the ground up in an environment without a mature warehouse


• Experience with a managed query service or cloud data platform (Starburst, Athena, Snowflake, Databricks, BigQuery, etc.)


• Python used in service of answering questions faster or better


• Working knowledge of marketing automation data (Marketo or similar)


• Familiarity with CRM data structures such as Salesforce


• Experience through a martech migration or replatforming

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.


• Urgency with Purpose – We move fast on what matters and deliver meaningful results.


• Respect Always – We lead with integrity, value every voice, and build each other up.


• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.


• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD   

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.  

Work Environment

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  While Hybrid is our preferred approach company-wide, work arrangements vary by team and role. Many positions offer meaningful remote work opportunities based on individual performance, team structure, and alignment with role KPIs. Certain teams, however, require a Full In-Office presence due to the nature of their work or collaboration needs.

  
  

  Specific expectations for this role will be discussed during the interview process.

  
  

What We Offer:  

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  Competitive compensation and total rewards benefits

  
  


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  Comprehensive health, dental, and vision insurance

  
  


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  401(k) with generous company match

  
  


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  Paid time off and holidays

  
  


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  Hybrid and remote work opportunities

  
  


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  Career growth and development support

  
  


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  Collaborative, team-oriented culture

  
  

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