Web Copywriter (Conversion & Growth) — B2B SaaS

ZoomInfo’s website isn’t a content destination — it’s a revenue engine.

We’re looking for a Web Copywriter who knows how to turn complex B2B products into clear, compelling web experiences that drive action. This is a hands-on role for someone who’s owned live pages, iterated based on data, and partnered closely with growth, product marketing, and design.

Before applying:

**This role is not**

• Editorial or journalism-focused


• SEO-only content writing


• Thought leadership as the primary output


• Strategy without hands-on execution
  
  

What you’ll do

• Write and optimize product pages, solution pages, and campaign landing pages


• Translate data, workflows, and AI capabilities into benefit-driven messaging


• Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)


• Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns


• Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action


• Collaborate closely with design, web ops, and product marketing


• Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)
  
  

What you bring

• 4+ years writing conversion-focused web copy for B2B SaaS


• Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)


• Strong understanding of sales, marketing, RevOps, and GTM audiences


• Comfort working fast, iterating often, and having your work measured


• A portfolio that includes product/solution pages or campaign landing pages
  
  

Bonus points

• Experience in martech, salestech, PLG, or data platforms


• Background in CRO, lifecycle, or growth marketing


• Familiarity with experimentation tools (Optimizely, VWO, etc.)
  
  

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